Turn clicks into customers

Proof of Pixel is a marketing and consulting agency for practices, agencies, builders, studios, firms and shops. We build the website, tracking and follow-up for businesses like yours. Most already have the pieces. We make them work as one system, so you know where your clients come from and how to get more.

Built separately, a website, tracking and follow-up lose customers in the gaps. We build all three as one system.

How it works

  1. Get found: search, maps and the AI answers, for the work you actually want.
  2. Get chosen: a site that answers the question and asks for the enquiry.
  3. Follow up: reply, remind, review. Automated, in your voice.
  4. Win the work: every customer traced back to the click that started it.

What we build

  • Website: a website or store with SEO, tracking and follow-up built in. Three sizes, from a first site to a full store. One fixed price once we have seen your data.
  • Tracking and follow-up: for the site you already have, server-side tracking so Google and Meta see who bought, the follow-up emails that go out by themselves, and the SEO fixes. Live in two weeks.
  • Monthly growth: SEO and AI search, follow-up that answers every enquiry, conversion tests and creative, with one contact at POP. Ads as an add-on once tracking is in.

Who we build for

What we do

  • Ecommerce & Websites The brand, the website, the Shopify store or the web app, built to load fast, rank cleanly and move people from a search or ad click to an enquiry or a checkout, each with its tracking and follow-up built in.
  • SEO Technical SEO, local SEO and AI SEO: we move you up Google and get your business named when buyers ask ChatGPT, Perplexity or Google's AI answers. Built as a system that gains ground month over month.
  • Marketing Meta pixel and Conversions API tracking, sent server-side so Meta and Google see who really bought, and lifecycle email wired to real attribution. Welcome, nurture, cart recovery and reactivation flows, so you know which channel pays.
  • Automation & AI As an AI automation agency, we build the custom workflows, internal tools and AI agents that take repetitive work off your team. Lead enrichment, CRM automation, MVPs and web apps, shipped in days or weeks.
  • Strategy & Consulting Positioning, partnerships, sales systems and commercial strategy, either built with you or advised on as an ongoing consulting engagement. We work on the layer underneath the campaigns, so every piece of marketing has somewhere to land.
  • Merch A merch company inside a marketing agency: we design the pieces, make them in our own manufacturing, and sell them on your own Shopify store with the emails and the tracking built in. For brands, teams, events, communities and creators.

Recent work

All work

How a project starts

With a 15-minute call. Then we look at your data, read-only, and you get one fixed price before anything starts.

Where we work

Dubai, Belgium, Netherlands, London, New York, Kuala Lumpur. Founded in 2016.

Questions, answered

What does Proof of Pixel do?

We build the part of a business that turns visitors into customers. That means the brand, the website or store, the place in Google and AI search, the tracking, the follow-up, and the AI systems and agents that answer enquiries and take admin off the team. Most businesses already have the pieces. We make them work as one system, so you know where your clients come from and how to get more. Three ways to work with us: a website, tracking and follow-up for the site you have, and monthly growth, the work that keeps the numbers moving.

Who do you work with?

Businesses that live on enquiries and orders: dental and medical practices, clinics, estate agents, construction firms, law and accounting firms, agencies, studios, home services, hospitality and online shops. Company size matters less to us than whether the result can be measured.

Do you build AI systems?

Yes, we build AI systems: AI agents that answer enquiries in a minute, day or night, qualify the lead and book the call, and AI systems for the admin around a sale: intake, quotes, reminders and reports. Built on the tools you already use, and improved every month if you are on monthly growth.

Do you only build websites?

No. Every website we build comes with its SEO, tracking and follow-up, because without them it cannot show what it earns. Much of our work is not a website at all: tracking and follow-up on a site you already have, monthly growth, and AI systems built for one business.

How does a project start?

A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts.

What does it cost?

A website or a tracking project is priced once, after we have seen your data, so you never pay for hours. Monthly growth is a monthly fee with a three-month minimum. If the price is more than you want to spend, we make the scope smaller, never the quality.

How long does it take?

Tracking and follow-up takes two weeks. A launch website takes three weeks, a full website up to four, a store up to six, larger builds eight to ten. You get a date for every part before we start, and we keep it.

Do I own everything?

Yes, accounts, data and domains are in your name from day one, and the code is yours in full once the project is paid. Leaving should cost you nothing but the notice period.

Where are you based?

Head office in Dubai, with the team also working from New York, London, Antwerp and Kuala Lumpur. Clients across Europe, the Gulf, the United States and Asia Pacific.