--- title: "Help and facts | Proof of Pixel" description: "Every answer about Proof of Pixel on one page: what we do, who we work with, how a project starts, services, industries, offices and free guides." url: https://proofofpixel.agency/help author: "Proof of Pixel" modified: 2026-11-05 --- # Help and facts 166 questions about working with Proof of Pixel, answered in plain words. Every question has its own link. ## About Proof of Pixel Who we are, where we work and who we work for. ### What does Proof of Pixel do? We are your marketing team: one team with the expertise of the five professionals every company needs for its marketing, a strategist, a designer and developer, an SEO specialist, a tracking and follow-up specialist and an AI developer. We build your website with everything in it, your place in Google and AI search, the tracking, the follow-up and the AI that answers enquiries, as one system, then run it with you every month, so you know where your clients come from and how to get more. ### Who do you work with? Business owners who want their marketing to bring in clients, and want to see what it does: dental and medical practices, clinics, estate agents, construction firms, law and accounting firms, agencies, studios, home services, hospitality and online shops. Company size matters less to us than whether the result can be measured. ### Do you only build websites? No. Every website we build comes with its SEO, tracking and follow-up, because without them it cannot show what it earns. After launch we run your marketing every month: SEO, content, email and follow-up, and the AI systems that answer enquiries and take admin off your team. ### Where are you based? Head office in Dubai, with the team also working from New York, London, Antwerp and Kuala Lumpur. Clients across Europe, the Gulf, the United States and Asia Pacific. ### When was Proof of Pixel founded? In 2016, and the two founders who started it still run it. [About us](https://proofofpixel.agency/about) ### Who will we work with? The founders, with a strategist, a designer and developer, an SEO specialist, a tracking and follow-up specialist and an AI developer. One team, no hand-offs to juniors. ## Working with us How a project starts, how it is priced, and what happens after. ### How does a project start? A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts. ### Do I own everything? Yes, accounts, data and domains are in your name from day one, and the code is yours in full once the project is paid. Leaving should cost you nothing but the notice period. ### Which businesses are a fit? We work with businesses where all four are true: over 50K in yearly revenue; spending on ads or email, or ready to start; you own the decision, or they join the call; access to site, tools and analytics within a week. The call is open either way, and on it we say what fits. [Book 15 minutes](https://tidycal.com/proofofpixel/quicksync) ### How do I talk to you? Book the Quick Sync, a 15-minute video call: what you have, what you want, whether we fit. Or email business@proofofpixel.agency. [Book a Quick Sync](https://tidycal.com/proofofpixel/quicksync) ### What does it cost? A project is a range until we have seen your data (read-only), then one fixed price before anything starts. ### How fast is it live? A typical build goes live about five weeks after the start, depending on scope and how quickly access and approvals arrive. ### What happens after the build? The monthly work on search, pages and email that keeps the numbers moving. ### What if we are not a fit? Then we say so on the call, and point you to the free audit and guides if they help. We would rather say no than guess. ## Services What each service covers, who it is for, and the questions buyers ask about it. ### What is a conversion-first ecommerce build? A conversion-first website is designed around one commercial outcome rather than around visual style. Every page has a clear next step, a fast load, structured SEO markup and analytics wired in from day one, so traffic from search or paid ads becomes measurable enquiries, bookings or sales. [Website](https://proofofpixel.agency/services/websites) ### Who is a new website for? Ecommerce brands on Shopify that need a store built to sell from day one. Service businesses whose current site gets traffic but very few enquiries. Companies replacing a slow, dated or template WordPress site. Teams that want to edit their own content without breaking the design. [Website](https://proofofpixel.agency/services/websites) ### Which tools does your designer and developer use? Shopify, React, Next.js, Vite, Sanity CMS, Tailwind CSS, Cloudflare, Supabase, Vercel and Railway. [Website](https://proofofpixel.agency/services/websites) ### Do I own the website and the code? Yes, the domain, hosting accounts, CMS and content are in your name from day one, and all source files and code are yours in full once the project is paid. You keep everything whether or not we keep working together. [Website](https://proofofpixel.agency/services/websites) ### Can I edit the website myself? Yes, we set up Sanity or Shopify so your team can update text, images, blog posts and products without touching code. We include a short handover walkthrough at launch. [Website](https://proofofpixel.agency/services/websites) ### Do you build on WordPress, Webflow or Wix? We do no new builds on WordPress, Webflow or Wix: we take on existing WordPress sites for rescues and rebuilds, because many good businesses run on one, and we never start a new site on WordPress, Webflow, Wix, Squarespace or a page builder. New sites are built by hand in React, Next.js or Vite with Sanity CMS, and stores on Shopify. [Website](https://proofofpixel.agency/services/websites) ### Should my store be on Shopify or WooCommerce? New stores go on Shopify: hosted, a fast checkout, a deep app ecosystem and native Klaviyo and Meta integrations. An existing WooCommerce store that works stays on WooCommerce, since a migration costs money and risks rankings, and we build on it as it is. [Website](https://proofofpixel.agency/services/websites) ### Do you build web apps as well as websites? Yes, alongside marketing sites and stores we build the product itself: customer portals, dashboards, SaaS front ends and internal tools, in React and Next.js on Supabase, Cloudflare or Vercel. Heed.Finance and VOIX on the work page were built that way, from MVP to product. [Website](https://proofofpixel.agency/services/websites) ### What is AI SEO? AI SEO, or AI search optimisation, is the practice of structuring content so AI systems can extract and cite it. Traditional SEO earns rankings. AI SEO earns citations inside answers from ChatGPT, Perplexity and Google AI Overviews, which increasingly decide what buyers see before they ever reach a website. [SEO and AI search](https://proofofpixel.agency/services/seo) ### Who is SEO and AI search for? Businesses getting impressions but not clicks, or clicks but not enquiries. Local and multi-location businesses competing in map and local results. Ecommerce brands with product and category pages that never rank. Companies that are invisible when buyers ask an AI assistant for recommendations. [SEO and AI search](https://proofofpixel.agency/services/seo) ### Which tools does your SEO specialist use? Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Schema.org, Google Business Profile, Sanity CMS and Shopify. [SEO and AI search](https://proofofpixel.agency/services/seo) ### How long does SEO take to work? Technical SEO fixes can move things within weeks, while content and authority typically take three to six months to compound. Anyone promising first page rankings in thirty days is either targeting terms nobody searches or is not being straight with you. [SEO and AI search](https://proofofpixel.agency/services/seo) ### What is the difference between SEO, AI SEO and GEO? SEO earns a ranking position on a results page. AI SEO earns a citation inside a generated answer from ChatGPT, Perplexity or Google AI Overviews, and generative engine optimization, or GEO, is another name for the same work. The two share foundations such as clean structure and schema, but AI systems favour self-contained passages, clear definitions and specific data over keyword-optimised prose. [SEO and AI search](https://proofofpixel.agency/services/seo) ### Do I need to publish blog content to rank? You do not always need blog content to rank: local and ecommerce businesses often gain more from technical fixes, better category pages and local signals. Content matters most when buyers research before purchasing and you need to be present during that research. [SEO and AI search](https://proofofpixel.agency/services/seo) ### Do you work on Shopify and WordPress SEO? Yes, we work on Shopify and WordPress SEO, along with Sanity and custom builds. Each platform has its own technical constraints, and part of the audit is identifying which limits are platform-specific and which are fixable. [SEO and AI search](https://proofofpixel.agency/services/seo) ### How do I get my business mentioned by ChatGPT or Perplexity? Structure content as clear, self-contained answers, add schema, publish specific data instead of vague claims, and make sure AI crawlers are allowed in robots.txt. Third-party mentions matter too, since assistants often cite sources other than your own site. [SEO and AI search](https://proofofpixel.agency/services/seo) ### What is lifecycle email marketing? Lifecycle email marketing is a set of automated flows triggered by customer behaviour rather than by a calendar. Welcome, abandoned cart, post-purchase, win-back and reactivation sequences run continuously in the background, recovering revenue from people who already showed intent but did not complete a purchase. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### Who is tracking and follow-up for? Ecommerce brands losing revenue to abandoned carts and one-time buyers. Businesses spending on ads without knowing which spend converts. Companies with an email list they have never properly used. Teams whose analytics and ad platform numbers never agree with each other. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### Which tools does your tracking and follow-up specialist use? Klaviyo, Brevo, Meta Ads, Google Ads, TikTok Ads, Google Tag Manager, Google Analytics 4, Meta CAPI, Shopify and NinjaPipe. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### Which is better, Klaviyo or Brevo? Klaviyo is stronger for ecommerce, with deeper Shopify integration and better product-level segmentation. Brevo is more cost-effective at volume and fits service businesses well. We pick based on your model, with no preferred vendor. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### Why do my ad platform and analytics numbers never match? Ad platforms and analytics measure differently: ad platforms use view-through and platform-side attribution windows, analytics uses last-click sessions. Both are partly wrong on their own. Server-side tracking plus a single agreed source of truth is what closes the gap. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### How long before lifecycle flows pay for themselves? Cart recovery and welcome flows usually produce measurable revenue within the first month. Nurture and reactivation take longer, since they depend on list size and buying cycle. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### Do I need a big email list for this to work? No, you do not need a big email list: flows are triggered by behaviour, so they work proportionally at any list size. A small engaged list with proper cart recovery usually outperforms a large neglected list receiving occasional broadcasts. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### Can you fix an existing Klaviyo or Brevo account instead of starting over? Yes, and that is the usual starting point. The audit lists which flows run, which were started and never switched on, and which segments and sending settings hurt deliverability. We keep what works, rebuild what does not, and connect the whole account to verified purchase data. [Tracking and follow-up](https://proofofpixel.agency/services/marketing) ### What is business process automation? Business process automation replaces repetitive manual steps with software that runs them reliably. A lead arrives, gets enriched, scored, routed to the right person and logged in the CRM with a drafted reply waiting, without anyone copying data between tools or remembering to follow up. [Automation and AI](https://proofofpixel.agency/services/automation) ### Who is automation and AI for? Teams losing hours each week to copy and paste between systems. Businesses where leads go cold because follow-up depends on someone remembering. Companies that want AI working in their daily operations. Operations that have outgrown spreadsheets but do not need enterprise software. [Automation and AI](https://proofofpixel.agency/services/automation) ### Which tools does your AI developer use? Claude, OpenAI, Make, n8n, Zapier, Supabase, Airtable, Google Apps Script, NinjaPipe, Brevo, Slack and Telegram. [Automation and AI](https://proofofpixel.agency/services/automation) ### Is my business data safe when using AI tools? We work with named, least-privilege access and do not store your passwords. Which AI providers process your data, and under what terms, is agreed before anything is connected. A data processing agreement is provided as standard where personal data is involved. [Automation and AI](https://proofofpixel.agency/services/automation) ### How is an AI agent different from a chatbot? A chatbot answers questions from a script or knowledge base. An agent takes actions: it reads context, decides what to do, then updates a CRM, drafts a reply or triggers the next step in a workflow. [Automation and AI](https://proofofpixel.agency/services/automation) ### How quickly can an automation go live? A simple automation workflow often ships within days. Anything touching multiple systems or requiring custom logic takes longer, mostly because of access, edge cases and testing rather than the build itself. [Automation and AI](https://proofofpixel.agency/services/automation) ### What happens when an automation breaks? Workflows are built with error handling and failure notifications, so you find out from an alert before a customer tells you. Ongoing monitoring and fixes are part of the monthly plan. [Automation and AI](https://proofofpixel.agency/services/automation) ### Do you work with the CRM we already have? Yes, as long as it has an API or a native connection to n8n, Make or Zapier, which covers HubSpot, Pipedrive, Zoho, Salesforce and most others. We only suggest a switch when the current CRM cannot hold the data the process needs. Moving CRMs mid-project adds risk, so we avoid it. [Automation and AI](https://proofofpixel.agency/services/automation) ### What does commercial strategy cover? Commercial strategy is the layer between marketing and revenue. It covers how you are positioned against competitors, which partnerships create distribution, how leads are qualified and followed up, and how a pipeline is managed so demand becomes forecastable revenue rather than scattered enquiries. [Strategy](https://proofofpixel.agency/services/strategy) ### Who is strategy work for? Businesses generating leads that never get followed up properly. Companies competing on price because their positioning is unclear. Founders still running sales personally with no repeatable process. Teams wanting partnerships and referrals as a channel, not just paid ads. Founders who want senior input on the big calls without hiring a full-time strategist. Web3, crypto and token teams who want a partner with five years in the category, not a first project. [Strategy](https://proofofpixel.agency/services/strategy) ### Which tools does your strategist use? NinjaPipe, HubSpot, Pipedrive, Kitchen.co, Brevo, Google Workspace, Stripe and Notion. [Strategy](https://proofofpixel.agency/services/strategy) ### Can we hire you for advice only, without a build? Yes, you can hire us for advice only, because consulting runs as its own engagement: a monthly strategy session, a written view on the decision in front of you, and access in between when something needs a second opinion. No requirement to have us build anything. [Strategy](https://proofofpixel.agency/services/strategy) ### How is this different from hiring a salesperson? A salesperson works the pipeline, while this builds the pipeline system: positioning, qualification, follow-up structure and CRM. Done first, it makes a future sales hire far more effective. Done after, most of their early months go into fixing foundations. [Strategy](https://proofofpixel.agency/services/strategy) ### Can you help with pricing? Yes, we help with pricing: it sits between positioning and margin, and it is one of the fastest levers available. We look at your unit economics, competitive position and buyer perception, and treat competitor benchmarks as one input among those. [Strategy](https://proofofpixel.agency/services/strategy) ### What is the difference between marketing consulting and a marketing agency? A marketing agency executes: it builds the site, runs the campaigns, writes the emails. Marketing consulting decides what should be built and run, and reviews whether it worked. Proof of Pixel does both, and the consulting can be bought on its own. [Strategy](https://proofofpixel.agency/services/strategy) ### How long does a marketing consulting engagement last? A defined project, such as positioning, system setup or a go-to-market plan, usually runs from a few weeks to a quarter. Ongoing advisory, pipeline management and partnership development run month to month with a three month minimum, because the first month is mostly spent reading the data. Most clients keep the monthly session after the project because the decisions keep coming. [Strategy](https://proofofpixel.agency/services/strategy) ### What is custom merch? Custom merch is clothing and objects designed for one brand, team, event, community or creator and produced for them rather than picked from a catalogue. Done well it has three parts: a design people want to wear, production that holds up after washing, and a store on your own domain that keeps every buyer as your customer. [Merch](https://proofofpixel.agency/services/merch) ### Who is custom merch for? Brands that want merch customers wear by choice, not a logo on a catalogue blank. Companies and teams that need a run of pieces for staff, launches and events. Communities, clubs and studios selling to their members. YouTubers and creators with 10,000 subscribers or more and no store of their own. Anyone selling through Spring, Spreadshop, Fourthwall, Etsy or a print platform who wants their own customer list. [Merch](https://proofofpixel.agency/services/merch) ### Which tools does your merch designer use? Shopify, YouTube Shopping, Klaviyo, Brevo, Google Tag Manager, Meta CAPI and Google Analytics 4. [Merch](https://proofofpixel.agency/services/merch) ### How much does custom merch cost? It depends on the pieces, the technique and the size of the first run. After a short call you get a single price for the design, the run, the store, the emails and the tracking, before anything is made. [Merch](https://proofofpixel.agency/services/merch) ### Can you move my merch from Spring, Fourthwall, Spreadshop or Etsy to my own store? Yes, we rebuild the range on your own Shopify store, point your links to it and keep the old store live until the new one has taken its first orders. [Merch](https://proofofpixel.agency/services/merch) ### What is the minimum order for custom merch? Custom merch can start with a short run for embroidery and puff print, while screen print needs a larger run. Embroidery and puff print work for short runs because the setup is small; screen print needs a larger run to cover the screens made for each colour. We plan the first range around the run size that makes sense for your audience, and the price states it. [Merch](https://proofofpixel.agency/services/merch) ### Can you make custom embroidered sweatshirts for a small team? Yes, embroidery is the technique we recommend for small team runs, because it holds up to daily wear and does not need a large run to be worthwhile. You approve a sample before the run, and a reorder for new starters matches the first batch. [Merch](https://proofofpixel.agency/services/merch) ### What is puff print? Puff print is a printing technique where an additive in the ink expands under heat, so the print rises off the fabric with a soft, rounded surface. It suits bold lettering and simple shapes on hoodies and tees, and it loses fine detail, so thin lines are better embroidered or screen printed. [Merch](https://proofofpixel.agency/services/merch) ## Industries The businesses we build for, and what the work looks like in each. ### Do you work with dental and medical practices? Yes, Proof of Pixel works with dental and medical practices. Marketing for a dental practice is the system that gets the practice found for the treatments it wants more of, gets the visitor to book, and follows up so the booking is kept: local search and Google Business Profile, a site with a booking path that works on a phone, server-side tracking, and confirmation, reminder and review emails. [Marketing for dentists](https://proofofpixel.agency/for/dentists) ### Can the site connect to our booking software? In most cases yes: we link the booking button to the tool you already use, or build a booking request flow that lands in your inbox and calendar when there is no tool yet. We confirm this when we look at your data, before quoting. [Marketing for dentists](https://proofofpixel.agency/for/dentists) ### Does dental marketing change for a practice with several locations? For a practice with several locations, dental marketing changes in structure: each location gets its own page and its own Google Business Profile treatment, so the practice shows up for searches in each area it serves. [Marketing for dentists](https://proofofpixel.agency/for/dentists) ### Do you run Google or Meta ads for dental practices? Only as an add-on to the monthly plan, and only for practices whose tracking and follow-up we have set up, where the server-side tracking already counts real bookings. We do not run ads on their own, because without the tracking and the follow-up there is no reliable way to see which spend produced a patient. The ad spend is paid by the practice, on top. [Marketing for dentists](https://proofofpixel.agency/for/dentists) ### Can we ask patients for Google reviews? Yes, asking every patient after a visit is allowed, and an automatic request is the most dependable way to keep reviews coming. Offering a discount or a gift in return breaks Google's review policy. When you reply to a review, never confirm that the reviewer is a patient or mention a treatment, because that is patient information. [Marketing for dentists](https://proofofpixel.agency/for/dentists) ### Do you work with estate agents and property firms? Yes, Proof of Pixel works with estate agents and property firms. Marketing for an estate agent is the system that gets the agency found by sellers and buyers in its area, gets a valuation or viewing request from the visit, and follows up until the mandate is signed and the sale completes: local search and Google Business Profile, listing, area and valuation pages built to convert, server-side tracking, and confirmation, viewing reminder, offer chaser and market-update emails. [Marketing for real estate](https://proofofpixel.agency/for/real-estate) ### Do estate agents need their own website if they list on the portals? Yes, an estate agent needs its own website even when it lists on the portals. The portals sell the property; sellers choosing who to instruct look up the agency itself, and that visit needs a valuation request, proof and a follow-up behind it. [Marketing for real estate](https://proofofpixel.agency/for/real-estate) ### Can the site show our listings and connect to our CRM? In most cases yes: listings come from the feed or property software you already use, and the website forms and follow-up emails connect to your existing CRM; we suggest a simple one only when there is none. We check both when we look at your data and quote an integration only if it can be done reliably. [Marketing for real estate](https://proofofpixel.agency/for/real-estate) ### How long does real estate SEO take to work? There is no fixed timeline, because it depends on how many agencies compete in each area and on what the site has today. We look at your current rankings and Search Console data before quoting, then say which areas are realistic first and why. Each of those areas gets its own page, which is how the agency shows up for searches in each neighbourhood. [Marketing for real estate](https://proofofpixel.agency/for/real-estate) ### Do you work with estate agents in the UK and realtors in the US? Yes, we work with both, from offices in London and New York among others. The system is the same in both markets, and the terms, portals and rules on each site follow the market it serves. [Marketing for real estate](https://proofofpixel.agency/for/real-estate) ### Do you work with construction and renovation firms? Yes, Proof of Pixel works with construction and renovation firms. Marketing for a construction firm is the system that gets the firm found for the jobs it wants, turns the visit into a quote request, and follows up until the quote is accepted: local search and Google Business Profile, project pages that show finished work, a quote request that works on a phone, server-side tracking, and confirmation, reminder and review emails. [Marketing for construction](https://proofofpixel.agency/for/construction) ### Do we need professional photos of our work for the site? No, you do not need professional photos of your work for the site. Phone photos of finished projects work better than stock imagery, and we structure the project pages around them. Where a shoot is worth it we say so, and we can arrange one. [Marketing for construction](https://proofofpixel.agency/for/construction) ### Do you work with commercial contractors as well as residential builders? Yes, the system is the same for both. Commercial work needs project pages with sector, scope and client type, and an enquiry flow suited to tenders and repeat clients. We set the structure once we have looked at the work you want more of. [Marketing for construction](https://proofofpixel.agency/for/construction) ### How long does construction SEO take? There is no fixed timeline, because it depends on the competition in each town and on the state of the current site. We read your Search Console data and current rankings before quoting, then say which job types and towns to start with. [Marketing for construction](https://proofofpixel.agency/for/construction) ### We already have a WordPress site. Do you rebuild it? Yes, we rescue or rebuild existing WordPress sites, and a rebuild usually moves the site off WordPress onto a hand-built React or Next.js site with Sanity. We look at the current site and its data first and recommend one route at one fixed price. [Marketing for construction](https://proofofpixel.agency/for/construction) ### Do you work with studios, coaches and wellness businesses? Yes, Proof of Pixel works with studios, coaches and wellness businesses. Marketing for a studio or a coach is the system that gets the business found for what it teaches, gets a first booking from the visit, and follows up so the first visit becomes a membership: local search, a site with the timetable and the trial offer up front, server-side tracking, and confirmation, reminder and follow-up emails. [Marketing for studios and coaches](https://proofofpixel.agency/for/studios) ### Can one site sell online programs and in-person classes? Yes, one site can sell online programs and in-person classes. The site carries both: a booking path for the studio and a checkout for the programs, with one tracking setup behind them so you can see which brought which. [Marketing for studios and coaches](https://proofofpixel.agency/for/studios) ### Can people buy a membership or class pack on the site? Yes, where your booking software sells memberships and class packs, the site links straight into its checkout. Each purchase is tracked back to the page and the channel that produced it. If your software cannot sell online, we look at the options when we review your data, before quoting. [Marketing for studios and coaches](https://proofofpixel.agency/for/studios) ### Does this work for a personal trainer or coach without a studio? Yes, this works for a personal trainer or coach without a studio. For a one-to-one coach the site carries the specialisms, the background and a direct enquiry or booking path, and the follow-up emails handle what a front desk would. The same tracking shows which channel produced each client. [Marketing for studios and coaches](https://proofofpixel.agency/for/studios) ### How do you win back members who cancelled? With a win-back sequence sent at fixed intervals after the cancellation, starting with a short note and a reason to return, such as a new class or a returning-member offer. It runs from the member list in your booking software or email tool, so nobody has to remember to send it. Members who rejoin are tracked, so you can see what the sequence brings back. [Marketing for studios and coaches](https://proofofpixel.agency/for/studios) ### Do you work with online shops? Yes, Proof of Pixel works with online shops. Marketing for an online shop is the system that gets the store found, gets the visit to a checkout, and follows up on every cart and every order: search and product pages built to rank, a store that loads fast on a phone, server-side tracking that Meta and Google can trust, and abandoned-cart, post-purchase and win-back email flows. [Marketing for online shops](https://proofofpixel.agency/for/ecommerce) ### Which email flows do you build? Welcome, abandoned cart, post-purchase, review request and win-back, in Klaviyo or Brevo, written once and measured against orders. [Marketing for online shops](https://proofofpixel.agency/for/ecommerce) ### How long does ecommerce SEO take? There is no fixed timeline: it depends on how competitive the categories are, the state of the current store and how many pages need fixing. Technical fixes show up in Search Console first, and rankings for competitive categories take longer. We report organic orders each month, so progress is measured in sales. [Marketing for online shops](https://proofofpixel.agency/for/ecommerce) ### Can you move our store to Shopify without losing rankings? That is what the migration plan is for: every old product, category and blog URL redirects to its new address, checked before and after launch. Products, customers and order history move across, and Search Console is watched in the weeks after the switch. [Marketing for online shops](https://proofofpixel.agency/for/ecommerce) ### Do email flows make sense for a small store? Yes, because the flows run on traffic the store already has. Abandoned checkout, welcome and post-purchase flows are set up once and send to every shopper who qualifies, so a small store gets the same follow-up as a large one. [Marketing for online shops](https://proofofpixel.agency/for/ecommerce) ### Do you work with YouTube creators? Yes, Proof of Pixel works with YouTube creators. Marketing for a YouTube creator is the system that turns viewers into an audience the creator owns and earns from directly: a site and Shopify store on their own domain, merch designed for the channel and sold there, an email list that reaches fans without the algorithm, server-side tracking that ties each sale to the video that sent it, and work on the titles and thumbnails of the channel itself. [Marketing for youtube creators](https://proofofpixel.agency/for/youtube-creators) ### Does a YouTuber need a website if they have a Linktree? Yes, a YouTuber with a Linktree still needs a website, because a Linktree sends fans to other platforms. Your own site keeps them on your domain, collects their email, sells your merch and shows up when someone searches your name. It can still be the one link in your bio. [Marketing for youtube creators](https://proofofpixel.agency/for/youtube-creators) ### How many subscribers do I need to sell merch? There is no fixed number: merch sells when viewers know the channel well enough to wear it. Our merch work is built for creators with 10,000 subscribers or more and no store of their own. Products under your videos through YouTube Shopping need the channel to be in the Partner Program. [Marketing for youtube creators](https://proofofpixel.agency/for/youtube-creators) ### Can I move from a print-on-demand platform to my own store? Yes, you can move from a print-on-demand platform to your own store. We build a Shopify store on your domain and a range made in our own manufacturing, and you close the platform store once the new one is live. From then on every buyer's email lands in your own list. [Marketing for youtube creators](https://proofofpixel.agency/for/youtube-creators) ### Which email tool should a YouTuber use? Klaviyo if the store and merch are the main income, Brevo if the list is mostly for new videos and announcements. Both connect to a Shopify store and your site, and we set the list up in your own account so it stays yours. [Marketing for youtube creators](https://proofofpixel.agency/for/youtube-creators) ### How does a project start for youtube creators? A project starts with a 15-minute call, then a read-only look at your channel and your data, then one fixed price before anything starts. [Marketing for youtube creators](https://proofofpixel.agency/for/youtube-creators) ### Do you work with law and accounting firms? Yes, Proof of Pixel works with law and accounting firms. Marketing for a law or accounting firm is the system that gets the firm found for the matters it wants more of, turns the visit into a consultation request, and follows up until the engagement letter is signed: local search and Google Business Profile, practice-area pages that answer the question, a request that works on a phone, server-side tracking, and confirmation, reminder and update emails. [Marketing for law and accounting](https://proofofpixel.agency/for/law-firms) ### How do you handle client confidentiality? Forms and tracking are consent-first and the matter detail never reaches an ad platform. The intake lands in your own inbox and case system; the platforms only receive the event that a consultation was requested. [Marketing for law and accounting](https://proofofpixel.agency/for/law-firms) ### Can a marketing agency write content for a regulated law firm? Yes, we write content for regulated law firms, with your review. We draft practice-area pages around the questions clients search, and every page and email is written to the rules your regulator sets for claims and comparisons. You check each page for accuracy and sign off before it goes live, and the page carries the author and the firm behind it so search engines and AI answers can attribute it. [Marketing for law and accounting](https://proofofpixel.agency/for/law-firms) ### How long does law firm SEO take to show results? There is no fixed timeline: it depends on how many firms compete for the same matter in your city, the state of the current site and the firm's reviews. We give an estimate per practice area after looking at your data. The monthly report counts enquiries from search, so progress is visible in consultations. [Marketing for law and accounting](https://proofofpixel.agency/for/law-firms) ### Should a law firm pay for legal directories? A directory is worth paying for when it sends enquiries you can trace to it. With the source logged on every request, the firm sees which directories produce consultations and which produce profile views only, and can cancel the rest. [Marketing for law and accounting](https://proofofpixel.agency/for/law-firms) ### Do you work with agencies and consultancies? Yes, Proof of Pixel works with agencies and consultancies. Marketing for an agency or consultancy is the system that gets the firm found for the work it wants, turns the visit into a project enquiry, and follows up until the proposal is accepted: search and AI visibility for its specialism, case studies built to be cited, an enquiry flow that qualifies, server-side tracking, and confirmation and follow-up emails. [Marketing for agencies](https://proofofpixel.agency/for/agencies) ### You are an agency too. Is that a conflict? No, there is no conflict: we build the system behind your own new business, not your client work, and we do not take on two agencies competing for the same specialism in the same city. [Marketing for agencies](https://proofofpixel.agency/for/agencies) ### Can you build case study pages from what we have? Yes, we build case study pages from what you have: decks, PDFs and screenshots become structured case study pages with the result, the work and the client, in a form search engines and AI answers can lift, with the client's sign-off on every number and every name. [Marketing for agencies](https://proofofpixel.agency/for/agencies) ### Do you white-label? Yes, for website and tracking work delivered to your clients under your name. The scope and the credit are agreed in writing before the first project. [Marketing for agencies](https://proofofpixel.agency/for/agencies) ### How often should a consultancy publish content? Often enough that each specialism page gains new proof, which for most firms means one case study or findings article a month on your own site. Use LinkedIn to send readers to those pages: a post reaches your network for a few days, while the page keeps being found in search and AI answers and collects the enquiry with its source. A steady pace matters more than volume. [Marketing for agencies](https://proofofpixel.agency/for/agencies) ### Do you work with physio, aesthetic and medical clinics? Yes, Proof of Pixel works with physio, aesthetic and medical clinics. Marketing for a physio, aesthetic or medical clinic is the system that gets the clinic found for the treatments it wants more of, gets the visitor to book, and follows up so the appointment is kept: local search and Google Business Profile, treatment pages that answer the question, a booking path that works on a phone, server-side tracking, and confirmation, reminder and review emails. [Marketing for clinics](https://proofofpixel.agency/for/clinics) ### Can the site connect to our practice software? In most cases yes: we link the booking button to the tool you already use, or build a booking request flow that lands in your inbox and calendar when there is no tool yet. We confirm this when we look at your data, before quoting. [Marketing for clinics](https://proofofpixel.agency/for/clinics) ### Can a clinic use the Meta pixel? Yes, if it is set up so that no health information reaches Meta. That means consent first, no pixel on portal or intake pages, and a generic booking event sent server-side through the Conversions API with no treatment or condition attached. Patient details stay in your clinic systems. Whether HIPAA applies to your clinic is for your compliance lead to confirm, and we build to their decision. [Marketing for clinics](https://proofofpixel.agency/for/clinics) ### We offer physio and aesthetic treatments under one roof. One site or two? Usually one site with separate sections, because the clinic's reputation, reviews and Google Business Profile are shared. Each section gets its own treatment pages, booking paths and follow-up emails, since a physio patient and an aesthetic client ask different questions. Two sites make sense when the brands run as separate businesses. [Marketing for clinics](https://proofofpixel.agency/for/clinics) ### Can we show before and after photos on our website? Yes, with the patient's written consent for that use, kept on file. We place them on the treatment page with the practitioner and the number of sessions, and leave out identifying features where the patient asks. Check the advertising rules of your medical board or regulator, as some limit how results may be shown. [Marketing for clinics](https://proofofpixel.agency/for/clinics) ### Do you work with plumbers, electricians and home services? Yes, Proof of Pixel works with plumbers, electricians and home services. Marketing for a plumbing, electrical or home services company is the system that gets the company found in the areas it covers, turns the visit into a callout request, and follows up until the job is done and reviewed: local search and Google Business Profile, service and area pages, a request that works from a phone in one tap, server-side tracking, and confirmation, on-the-way and review emails. [Marketing for home services](https://proofofpixel.agency/for/home-services) ### We get most work from lead marketplaces. Why change? Because the marketplace owns the customer and sells the same lead to your competitors. A site and a Google Business Profile that rank in your areas produce enquiries that are yours alone. [Marketing for home services](https://proofofpixel.agency/for/home-services) ### What happens to calls we miss while on a job? The request flow takes the details, confirms by text and email, and logs the job with its source, so nothing waits on a voicemail. A missed call does not become a lost customer. [Marketing for home services](https://proofofpixel.agency/for/home-services) ### Can you track phone calls as well as form requests? Yes, taps on the call button are tracked alongside form requests. Each one is recorded with the page and channel it came from, so you see which service and which town produced the job. We confirm the full setup when we look at your data. [Marketing for home services](https://proofofpixel.agency/for/home-services) ### Does this work with our job management software? In most cases it does: we connect the request flow to the scheduling or job software you already use, or route requests into a simple CRM when there is none. We confirm this when we look at your data, before quoting. [Marketing for home services](https://proofofpixel.agency/for/home-services) ### Do you work with restaurants, hotels and venues? Yes, Proof of Pixel works with restaurants, hotels and venues. Marketing for a restaurant, hotel or venue is the system that gets the venue found for the occasions it wants more of, turns the visit into a booking, and follows up so the booking is kept and repeated: local search and Google Business Profile, menu, room and event pages, a booking path that works on a phone, server-side tracking, and confirmation, reminder and return-visit emails. [Marketing for hospitality](https://proofofpixel.agency/for/hospitality) ### Can the site connect to our reservation system or hotel booking engine? In most cases yes: we link the booking button to the reservation system or booking engine you already use and track each booking with its source. We confirm the details when we look at your data, before quoting. [Marketing for hospitality](https://proofofpixel.agency/for/hospitality) ### Can you handle events and private dining enquiries? Yes, events and private dining enquiries get a short enquiry flow that asks for date, size and occasion, lands in your inbox with its source attached, and triggers the confirmation and follow-up emails. [Marketing for hospitality](https://proofofpixel.agency/for/hospitality) ### Can our team update the menu ourselves? Yes, your team can update the menu itself: the site runs on Sanity, a content system your team edits in a browser, so menus, prices, events and opening hours change the same day without a developer. [Marketing for hospitality](https://proofofpixel.agency/for/hospitality) ### Can guests order online directly from our site? Yes, if you have an ordering system or set one up. We link it from every page and make direct ordering the first option guests see, so those orders and those guests stay with you. We confirm the setup when we look at your data. [Marketing for hospitality](https://proofofpixel.agency/for/hospitality) ## Offices and markets Dubai, New York, London, Antwerp and Kuala Lumpur, and the markets each one serves. ### Do you work in Dubai? Yes, Proof of Pixel works with businesses in Dubai. A useful digital partner in Dubai has to connect acquisition to revenue. POP builds the website or product, server-side tracking, CRM and email follow-up, SEO and AI-search structure together, so the team can see which page and channel produced the sale. [Proof of Pixel in Dubai](https://proofofpixel.agency/locations/dubai) ### Is Proof of Pixel based in Dubai? Yes, Proof of Pixel is based in Dubai: POP Digital Studio FZCO is registered with IFZA in Dubai, and Dubai is our head office. [Proof of Pixel in Dubai](https://proofofpixel.agency/locations/dubai) ### Do you work across the UAE and GCC? Yes, we work across the UAE and GCC, with projects run remotely or with meetings in Dubai. The build, accounts and data stay in your business. [Proof of Pixel in Dubai](https://proofofpixel.agency/locations/dubai) ### How much does a project cost in Dubai? A project gets one fixed price and a fixed scope once we have seen your data, read-only: the website, tracking and follow-up. [Proof of Pixel in Dubai](https://proofofpixel.agency/locations/dubai) ### How quickly can you start? A typical build goes live in about five weeks, depending on scope and how quickly access and approvals arrive. [Proof of Pixel in Dubai](https://proofofpixel.agency/locations/dubai) ### Do you work in Belgium? Yes, Proof of Pixel works with businesses in Belgium. For a Belgian business, the useful system is local visibility plus clean conversion data: pages built around the services and areas people search, consent-aware tracking, and email follow-up that turns an enquiry or cart into revenue. [Proof of Pixel in Belgium](https://proofofpixel.agency/locations/belgium) ### Can POP build the customer journey in Dutch? Yes, we can build the customer journey in Dutch, and we structure and write Dutch and English pages and flows. French is scoped with a native review when the project needs it. [Proof of Pixel in Belgium](https://proofofpixel.agency/locations/belgium) ### Who owns the website and marketing accounts? You own the website and marketing accounts: the site, analytics, ad accounts, CRM and automations are built in your own accounts, with no lock-in. [Proof of Pixel in Belgium](https://proofofpixel.agency/locations/belgium) ### Do you handle GDPR and consent tracking? Yes, we handle GDPR and consent tracking: consent mode, the cookie layer and server-side events are included where the tracking scope requires them. [Proof of Pixel in Belgium](https://proofofpixel.agency/locations/belgium) ### How is pricing handled for Belgian clients? Belgian projects are quoted in USD with a fixed scope and fixed price before anything starts. [Proof of Pixel in Belgium](https://proofofpixel.agency/locations/belgium) ### Do you work in the Netherlands? Yes, Proof of Pixel works with businesses in the Netherlands. For a business in the Netherlands, POP combines the commercial site, search structure, analytics and lifecycle automation in one build. The work is remote, fast and delivered in your own stack, with Dutch or English customer journeys. [Proof of Pixel in the Netherlands](https://proofofpixel.agency/locations/netherlands) ### Does POP have an office in the Netherlands? No, POP has no office in the Netherlands and serves it remotely from Dubai and Antwerp, with calls in European working hours. [Proof of Pixel in the Netherlands](https://proofofpixel.agency/locations/netherlands) ### Can you work in Dutch and English? Yes, we work in Dutch and English and build Dutch, English or bilingual customer journeys depending on the audience and search demand. [Proof of Pixel in the Netherlands](https://proofofpixel.agency/locations/netherlands) ### Do you build Shopify stores for Dutch brands? Yes, we build Shopify stores for Dutch brands, and store build, conversion work, server-side tracking and lifecycle email can be delivered as one scope. [Proof of Pixel in the Netherlands](https://proofofpixel.agency/locations/netherlands) ### How is pricing handled for Dutch clients? Dutch projects are quoted in USD with a fixed scope and fixed price before anything starts. [Proof of Pixel in the Netherlands](https://proofofpixel.agency/locations/netherlands) ### Do you work in London? Yes, Proof of Pixel works with businesses in London. The London work joins positioning, website, search, tracking and follow-up. One team owns the path from the page a prospect lands on to the CRM and email sequence that moves the opportunity forward. [Proof of Pixel in London](https://proofofpixel.agency/locations/london) ### Does POP work with clients in London? Yes, POP works with clients in London, with team coverage in the city and several London projects across websites, product, email automation and paid acquisition. [Proof of Pixel in London](https://proofofpixel.agency/locations/london) ### Can the project run remotely? Yes, the project can run remotely: most delivery happens that way, with one shared scope, weekly decisions and access to the client's own systems. [Proof of Pixel in London](https://proofofpixel.agency/locations/london) ### Do you only build websites in London? No, we build more than websites: the website, server-side tracking, CRM and email follow-up, SEO and AI automation can be scoped as one system. [Proof of Pixel in London](https://proofofpixel.agency/locations/london) ### Where does a London project start? A London project starts with a 15-minute call, then we look at your real data and give you one fixed price before anything starts. [Proof of Pixel in London](https://proofofpixel.agency/locations/london) ### Do you work in New York? Yes, Proof of Pixel works with businesses in New York. For New York and US teams, POP is the build partner across the commercial website, conversion tracking, email automation and AI workflows. Work is fixed-scope, delivered in the client's accounts and tied to enquiries, orders or time saved. [Proof of Pixel in New York](https://proofofpixel.agency/locations/new-york) ### Does POP work with US businesses? Yes, POP works with US businesses: we work internationally and already deliver websites, ecommerce and automation projects for US clients. [Proof of Pixel in New York](https://proofofpixel.agency/locations/new-york) ### How do calls work across time zones? We set a fixed overlap for decisions and keep delivery asynchronous. The scope, progress and required approvals stay visible throughout the build. [Proof of Pixel in New York](https://proofofpixel.agency/locations/new-york) ### Will we own the finished system? Yes, you will own the finished system: accounts, tracking and automations run in your business's own stack from day one, and the code is yours in full once the project is paid. [Proof of Pixel in New York](https://proofofpixel.agency/locations/new-york) ### How are US projects priced? US projects are quoted in USD with a fixed scope and fixed price before anything starts. [Proof of Pixel in New York](https://proofofpixel.agency/locations/new-york) ### Do you work in Kuala Lumpur? Yes, Proof of Pixel works with businesses in Kuala Lumpur. The Kuala Lumpur offer connects the public website or product to the operational layer behind it: analytics, CRM, follow-up and AI workflows. The result is one system the client owns, with clear handover and no platform lock-in. [Proof of Pixel in Kuala Lumpur](https://proofofpixel.agency/locations/malaysia) ### Does POP have a team in Kuala Lumpur? Yes, POP has a team in Kuala Lumpur, one of the five locations our team works from, alongside Dubai, Antwerp, London and New York. [Proof of Pixel in Kuala Lumpur](https://proofofpixel.agency/locations/malaysia) ### Can you support a wider Asia-Pacific launch? Yes, we can support a wider Asia-Pacific launch and scope the website, tracking and automation around the markets, languages and systems the launch needs. [Proof of Pixel in Kuala Lumpur](https://proofofpixel.agency/locations/malaysia) ### How is the project delivered? Delivery is remote with a fixed scope, clear decision points and all work completed inside the client's own accounts. [Proof of Pixel in Kuala Lumpur](https://proofofpixel.agency/locations/malaysia) ### Where does a project start? A project starts with a 15-minute call, then we look at your real data and give you one fixed price before anything starts. [Proof of Pixel in Kuala Lumpur](https://proofofpixel.agency/locations/malaysia) ## Free guides, the audit and the newsletter What you can use without talking to us. ### Is there a free audit? Yes, there is a free audit: answer six questions and get a short report on what is costing you money and what to fix first. [Take the free audit](https://proofofpixel.agency/free-audit) ### Which free guides can I download? 8 four-page field guides, each one a check you can run on your own business: Get named by AI search, Meta says 500. Shopify says 350, Three emails. In the right order, Your store is fast. On your phone, The lead didn’t go cold. Someone else answered, Automate the boring thing first, Five flows. Sent when they act and Your site looks good. Does it sell?. Each arrives by email. [All field guides](https://proofofpixel.agency/guides) ### What is in the Get named by AI search guide? Seven checks to get named in ChatGPT, Perplexity and Google's AI answers. When a buyer asks ChatGPT, Perplexity or Google AI Mode who to hire, the answer names three or four businesses. This is the check we run to find out whether you are one of them, and what to fix when you are not. [Get the guide](https://proofofpixel.agency/guides/ai-search) ### What is in the Meta says 500. Shopify says 350 guide? Find out how far your ad numbers are off, and fix it in an afternoon. Neither number is right. The ad platform over-reports because it is built to claim credit; your backend under-reports because last click hands the whole sale to whoever touched it last. This is how to find your gap in an afternoon. [Get the guide](https://proofofpixel.agency/guides/tracking) ### What is in the Three emails. In the right order guide? The three-email sequence that recovers carts, and the tests to run first. An abandoned cart flow that converts under 3 percent is almost never a copy problem. It is timing and offer order. This is the sequence that works, and the checks to run before you rewrite a single word. [Get the guide](https://proofofpixel.agency/guides/cart-recovery) ### What is in the Your store is fast. On your phone guide? Twelve checks we run on a checkout before touching an ad account. Your phone cached the store and runs on office wifi. The buyer is on a mid-range phone, on 4G, with a chat bubble over the card field. These twelve checks are what we run on a checkout before touching an ad account. [Get the guide](https://proofofpixel.agency/guides/checkout) ### What is in the The lead didn’t go cold. Someone else answered guide? Six fixes so every enquiry reaches a person and can book before it cools. Most businesses do not have a lead problem. They have a gap between the form and the first reply. This is the setup we build so every enquiry reaches a person, gets qualified and can book before it cools. [Get the guide](https://proofofpixel.agency/guides/intake) ### What is in the Automate the boring thing first guide? The sort that tells you what to automate first, and what to leave alone. Automation repeats whatever process you give it, including its mistakes. This is the sort that tells you which tasks to automate first, and which to leave with a person. [Get the guide](https://proofofpixel.agency/guides/automation) ### What is in the Five flows. Sent when they act guide? The five automated emails every business needs, and when each one should send. Most email revenue does not come from campaigns. It comes from a handful of automated flows that fire on what people do. These are the five we build first for every client, in the order we build them. [Get the guide](https://proofofpixel.agency/guides/email-flows) ### What is in the Your site looks good. Does it sell? guide? Seven checks that turn a good-looking website into one that brings in enquiries. Most business websites are built to look right, not to convert. Visitors scan, decide in seconds and leave if the next step is not obvious. These are the checks we run on every site before we touch the design. [Get the guide](https://proofofpixel.agency/guides/website) ### What is The Revenue Layer? Our newsletter: one email a week on systems and AI for real businesses, with the posts worth reading that week. Unsubscribe any time. ## POP Playbooks The paid playbooks: what you get, how the download works, and the terms. ### What do I get? A PDF you download right after payment and keep: A4 pages that read well on a laptop, a tablet or printed, with every template written out so you can copy it. [POP Playbooks](https://proofofpixel.agency/playbooks) ### How does the download work? The thank-you page shows your download straight away, and the same link arrives by email. Links stay valid for 30 days. Lost yours? Enter your email below and fresh links arrive in a minute. [POP Playbooks](https://proofofpixel.agency/playbooks) ### Do I get updates? Yes, you get every new edition of a playbook you bought: when a playbook gets a new edition, fresh links always give you the newest one. The full library includes every new edition of every document for a year. [POP Playbooks](https://proofofpixel.agency/playbooks) ### Can my business get an invoice? Yes, every POP Playbooks order comes with an invoice for your business, linked in your download email and on the thank-you page. Add your company and tax ID at checkout and they appear on it. Prices include tax where it applies. [POP Playbooks](https://proofofpixel.agency/playbooks) ### Can I return it? A download starts as soon as you pay, and you ask for that at checkout, so the 14-day right of withdrawal that applies to physical goods ends when it starts. If a file does not open or is not what this page describes, email business@proofofpixel.agency and we put it right. [POP Playbooks](https://proofofpixel.agency/playbooks) ### Who wrote these? Proof of Pixel, a marketing and consulting agency: one team with the expertise of five professionals, building websites, tracking and follow-up as one system. The playbooks are the methods we use on client work, written down. Every statistic in them names its source. [POP Playbooks](https://proofofpixel.agency/playbooks) ### Would you rather have it done for you? Having it done for you is a website, or tracking and follow-up, from Proof of Pixel. Book 15 minutes: questions only, on what you have, what you want and whether we fit. You get one fixed price once we have seen your data (read-only). [POP Playbooks](https://proofofpixel.agency/playbooks) Proof of Pixel: marketing and consulting agency. Dubai, New York, London, Antwerp, Kuala Lumpur. 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Every email. Written.](https://proofofpixel.agency/playbooks/email-flows) - [Count every sale once.](https://proofofpixel.agency/playbooks/tracking) - [Get named by AI answers.](https://proofofpixel.agency/playbooks/ai-search) - [A site that sells.](https://proofofpixel.agency/playbooks/website) - [Claude, set up as a system.](https://proofofpixel.agency/playbooks/claude-business-system) - [Build your audience from your texts.](https://proofofpixel.agency/playbooks/stanley-course) Who we build for - [Dentists](https://proofofpixel.agency/for/dentists) - [Real estate](https://proofofpixel.agency/for/real-estate) - [Construction](https://proofofpixel.agency/for/construction) - [Studios and coaches](https://proofofpixel.agency/for/studios) - [Online shops](https://proofofpixel.agency/for/ecommerce) - [YouTube creators](https://proofofpixel.agency/for/youtube-creators) - [Law and accounting](https://proofofpixel.agency/for/law-firms) - [Agencies](https://proofofpixel.agency/for/agencies) - [Clinics](https://proofofpixel.agency/for/clinics) - [Home services](https://proofofpixel.agency/for/home-services) - [Hospitality](https://proofofpixel.agency/for/hospitality) Where we work - [Locations](https://proofofpixel.agency/locations) - [Dubai](https://proofofpixel.agency/locations/dubai) - [Belgium](https://proofofpixel.agency/locations/belgium) - [Netherlands](https://proofofpixel.agency/locations/netherlands) - [London](https://proofofpixel.agency/locations/london) - [New York](https://proofofpixel.agency/locations/new-york) - [Kuala Lumpur](https://proofofpixel.agency/locations/malaysia)