---
title: "A site that sells · POP Playbooks | Proof of Pixel"
description: "The Website Playbook: the message, the speed, the intake form and the checkout that turn visits into enquiries and orders, written from our client builds."
url: https://proofofpixel.agency/playbooks/website
author: "Proof of Pixel"
modified: 2026-11-05
---

# A site that sells.

A good-looking site that does not bring in enquiries is a brochure. This playbook covers the five second test, speed on a real phone, the intake for service businesses and the checkout for shops.

## What you have at the end

-   Page outlines to copy for a homepage, a service page, a location page and a landing page.
-   A speed and mobile fix list, tested on a real phone.
-   An intake that books calls, or a checkout that gets paid.

## Who it is for

-   Businesses whose site looks fine and sells little.
-   Service businesses that lose enquiries between the form and the first reply.
-   Shops with a checkout that leaks on mobile.

## What is inside: 26 pages

-   The first screen
-   Headlines and sections
-   Page outlines: home and service
-   Location and landing pages
-   Answer the objections on the page
-   Core Web Vitals in plain words
-   Test it in twenty minutes
-   The fix list
-   Mobile forms that fill themselves
-   A form people finish
-   The thank-you page and the confirmation
-   Speed to lead, routing, alerts
-   Tap to call and booking tools
-   Where checkouts leak
-   The checkout checklist
-   Shopify, setting by setting
-   Proof, done honestly
-   The European Accessibility Act
-   Legal pages and the footer
-   The conversions to track
-   Test honestly, review monthly

$34.99, $34.99, $34.99 or $34.99 per playbook, depending on where you buy from; the full library is $119, $119, $119 or $119. Or every playbook and course in the [full library](https://proofofpixel.agency/playbooks).

Proof of Pixel: marketing and consulting agency. Dubai, New York, London, Antwerp, Kuala Lumpur. [business@proofofpixel.agency](mailto:business@proofofpixel.agency)

-   [Home](https://proofofpixel.agency/)
-   [Services](https://proofofpixel.agency/services)
-   [Website](https://proofofpixel.agency/services/websites)
-   [SEO and AI search](https://proofofpixel.agency/services/seo)
-   [Tracking and follow-up](https://proofofpixel.agency/services/marketing)
-   [Automation and AI](https://proofofpixel.agency/services/automation)
-   [Strategy](https://proofofpixel.agency/services/strategy)
-   [Merch](https://proofofpixel.agency/services/merch)
-   [Work](https://proofofpixel.agency/work)
-   [Pricing](https://proofofpixel.agency/pricing)
-   [Blog](https://proofofpixel.agency/blog)
-   [Free field guides](https://proofofpixel.agency/guides)
-   [POP Playbooks](https://proofofpixel.agency/playbooks)
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-   [Compare](https://proofofpixel.agency/compare)
-   [Terms and Conditions](https://proofofpixel.agency/terms)
-   [Privacy Policy](https://proofofpixel.agency/privacy)

POP Playbooks

-   [Every flow. Every email. Written.](https://proofofpixel.agency/playbooks/email-flows)
-   [Count every sale once.](https://proofofpixel.agency/playbooks/tracking)
-   [Get named by AI answers.](https://proofofpixel.agency/playbooks/ai-search)
-   [A site that sells.](https://proofofpixel.agency/playbooks/website)
-   [Claude, set up as a system.](https://proofofpixel.agency/playbooks/claude-business-system)
-   [Build your audience from your texts.](https://proofofpixel.agency/playbooks/stanley-course)

Who we build for

-   [Dentists](https://proofofpixel.agency/for/dentists)
-   [Real estate](https://proofofpixel.agency/for/real-estate)
-   [Construction](https://proofofpixel.agency/for/construction)
-   [Studios and coaches](https://proofofpixel.agency/for/studios)
-   [Online shops](https://proofofpixel.agency/for/ecommerce)
-   [YouTube creators](https://proofofpixel.agency/for/youtube-creators)
-   [Law and accounting](https://proofofpixel.agency/for/law-firms)
-   [Agencies](https://proofofpixel.agency/for/agencies)
-   [Clinics](https://proofofpixel.agency/for/clinics)
-   [Home services](https://proofofpixel.agency/for/home-services)
-   [Hospitality](https://proofofpixel.agency/for/hospitality)

Where we work

-   [Locations](https://proofofpixel.agency/locations)
-   [Dubai](https://proofofpixel.agency/locations/dubai)
-   [Belgium](https://proofofpixel.agency/locations/belgium)
-   [Netherlands](https://proofofpixel.agency/locations/netherlands)
-   [London](https://proofofpixel.agency/locations/london)
-   [New York](https://proofofpixel.agency/locations/new-york)
-   [Kuala Lumpur](https://proofofpixel.agency/locations/malaysia)