# GrowGreen: Storefront, Customer Platform & Tracking

> A storefront for real Paulownia trees, with a tree calculator, reservations and consent-first tracking

- Client: GrowGreen
- Work: Storefront, Customer Platform & Tracking
- Where: Belgium
- Live site: https://growgreen.finance
- Built by: Proof of Pixel (https://proofofpixel.agency)
- Page: https://proofofpixel.agency/work/growgreen
- Updated: 2026-10-16

## The brief

Buying trees on a plantation is a product people know little about, and it carries risk. The site has to explain what you own, who does the work and what can go wrong, before anyone pays, and every figure on it has to trace back to the grower's own terms.

GrowGreen sells for Clearworld, which sells the trees and holds the contract. The site says who is who on every page, puts the risk factors first and keeps each disclosure where it belongs.

## What we built

We are building GrowGreen, a storefront where people buy real Paulownia trees on plantations in Belgium and France. The grower, Clearworld BV, plants them, looks after them and harvests the timber.

The site at growgreen.finance is live in English, Dutch and French: a home page with the film of the plantation in a hero that opens as you scroll, and pages for how it works, what a tree earns, the trees, about and the questions people ask. A calculator takes a visitor from one tree to fifty and shows what that order includes. Every empty square of the page's grid can be clicked to mark where a tree could go, and the marks count towards the calculator.

The reservation form keeps the visitor's pick and sends it to Brevo, which handles the confirmation and the newsletter. Meta and Google Analytics load only after a yes in the consent banner, and the intent events (calculator, reservation, contact) go to Meta from the server as well. Every page is prerendered, carries structured data and is open to the AI crawlers, with a summary for them in llms.txt.

Behind the storefront we are building the GrowGreen platform: one repository laid out for the website, the customer account, the API and the design system, hosted on Railway. The customer account is where buyers follow every tree: an overview of the holding, a map of every plot with each tree in a register, payouts with every credit to date, an activity feed, documents filed by year, a monthly subscription and referral codes. It runs on GrowGreen's own design system of 34 components, in a dark and a light theme, with text contrast of at least 4.5:1 in both. The dashboard screens on this page use the real components with a made-up customer; no customer data appears here.

Like every project we ship, this one is AI SEO optimized: built to be found in Google and in the answers of AI assistants such as ChatGPT, Perplexity and Claude.

## The result

The site is live in three languages and taking reservations; ordering opens later. Each of the three ad angles has its own landing page in all three languages, ready for when the ads run. Checkout is built and stays closed until ordering opens. The customer account, where every tree has its own ID, is in build on the same platform.

We are not quoting sign-up figures here. Those are GrowGreen's numbers to share.

## What this means for a business like yours

If you sell something people have to understand before they buy, the site has to answer their questions in order and measure what they do without breaking their trust. This is our Ecommerce & Websites work, with the tracking from Marketing & Lead Generation underneath it. The first step is a free 15-minute call about what you sell.

## Numbers

- 27: Pages live, prerendered for search and AI
- 3: Languages live: English, Dutch, French
- 9: Ad landing pages: three angles in three languages
- 0: Tracking before a yes in the consent banner
- 9: Sections in the customer account

## What we delivered

- Storefront website (growgreen.finance) in English, Dutch and French
- Nine ad landing pages: three ad angles in three languages
- Scroll-opening film hero and an interactive plantation grid
- Tree calculator from one tree to fifty
- Reservation form to Brevo, with confirmation and newsletter
- Consent banner, Meta events from the browser and the server, Google Analytics
- Structured data, llms.txt and open access for AI crawlers
- Checkout, built and closed until ordering opens
- Customer account with nine sections: overview, your trees, payouts, activity, subscription, documents, per tree, referrals and settings
- Design system: 34 components and the screens, in dark and light themes
- Platform repository laid out for the website, the API and the UI, hosted on Railway

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