Freya Fit

Website Design & Build · USA

Result: Website and funnel build for a women's pelvic health platform

Overview

We designed and built Freya Fit, a pelvic health and fitness platform for women through pregnancy, postpartum and menopause, with 6 and 12 week programs and a free assessment as the entry point.

The challenge

A sensitive, underserved category needed a site that felt expert and evidence-based rather than clinical, made a genuinely useful free assessment the obvious first step, and guided visitors clearly into the right program for their stage of life.

What changed

A warm, confident site structured around the assessment funnel, with prenatal, postnatal, and menopause programs clearly separated so visitors self-select into the right path from the first screen.

Numbers

• 49 Pages live
• 9 Programs published

What we delivered

• Brand-led homepage and full site design (freyafit.com)
• Free Pelvic Health Assessment funnel
• Prenatal, postnatal, and Pause (menopause) program pages
• Community and expert-led positioning
• Responsive design system