Lifecycle Automation
LOCATION
USA
TYPE
Marketing Automation
RESULT
+37% in repeat orders with new email and SMS flows
OVERVIEW
We implemented a full automation stack: cart recovery + post-purchase + winback, powered by segmentation so messaging matches intent and customer stage.
CHALLENGE
High traffic and strong demand, but money was leaking after the click: abandoned checkouts, no consistent follow-up, and repeat buying left to chance.
RESULT
The store started recovering revenue automatically, increasing conversion efficiency and driving repeat orders, without needing more ad spend.
DC Greater Goods reporting shows multi-million revenue and significant recovered revenue from abandoned carts once automatic recovery emails were enabled.
What we delivered
Multi-step abandoned cart flow + recovery tracking
Post-purchase flows (updates, education, cross-sell, reviews)
Winback flows (30/60/90 days)
Segmentation (new/returning, interest, high intent, VIP)
Tracking + reporting so results are measurable
Results (lifetime reports)
Revenue: $7,758,273
Orders: 75,182
Visitors: 386,267
Recovered revenue: $201K (5,371 recovered orders)
Auto recovery emails: Enabled
Conversion rate shown: 19%
Note: figures provided via client lifetime reports.
"Our abandoned cart emails went from forgettable to one of our top revenue drivers. Game changer."
Marcus, Ecom Manager at DC Greater Goods
