DC Greater Goods, Marketing Automation by Proof of Pixel

DC Greater Goods

Marketing Automation · USA

Result: +37% in repeat orders with new email and SMS flows

Overview

We implemented a full automation stack: cart recovery + post-purchase + winback, powered by segmentation so messaging matches intent and customer stage.

The challenge

High traffic and strong demand, but money was leaking after the click: abandoned checkouts, no consistent follow-up, and repeat buying left to chance.

What changed

The store started recovering revenue automatically, increasing conversion efficiency and driving repeat orders, without needing more ad spend.

Numbers

  • $7.7M Revenue
  • 75,182 Orders
  • 386K Visitors
  • $201K Recovered
  • 5,371 Recovery Orders
  • 19% Conversion
  • +37% Repeat orders

What we delivered

  • Multi-step abandoned cart flow + recovery tracking
  • Post-purchase flows (updates, education, cross-sell, reviews)
  • Winback flows (30/60/90 days)
  • Segmentation (new/returning, interest, high intent, VIP)
  • Tracking + reporting so results are measurable

Once the flows were live, we could see lost revenue coming back in. The system basically pays for itself now.