Decrypting Dashboard

Product Dashboard · London

Result: +52% email revenue after a full-flow overhaul

Overview

We designed the Decrypting dashboard, the main hub of a Web3 affiliate + rewards platform. The goal: make complex crypto data feel simple, clear, and actionable.

The challenge

A modern, light/dark-mode dashboard that makes key metrics easy to scan and understand. Users needed to quickly see what's happening without digging through messy screens.

What changed

+52% email revenue after a full-flow overhaul, including smarter onboarding, re-engagement, and upsell strategies.

Numbers

• +52% Email revenue

The dashboard finally makes sense. Users stay longer and actually use the features now.