Decrypting Dashboard

Product Dashboard · London

Result: +52% email revenue after a full-flow overhaul

The brief

Decrypting is a London-based Web3 affiliate and rewards platform, and the dashboard is its main hub. A hub only works when people can read it: users needed to see quickly what is happening, without digging through messy screens.

Complex crypto data had to feel simple, clear and actionable. The brief was a modern dashboard, in light and dark mode, that makes the key metrics easy to scan and understand.

What we built

We designed the Decrypting dashboard as the main hub of the platform, in light and dark mode, with the key metrics easy to scan and understand, so a user sees what is happening without digging.

We also overhauled Decrypting's email flows end to end, with smarter onboarding, re-engagement and upsell. That overhaul is where the number on this page comes from.

The result

After the full-flow overhaul, email revenue rose 52%. It is an email figure, not a dashboard one: smarter onboarding, re-engagement and upsell were all part of the new flows.

We are not quoting usage figures for the dashboard itself. Those are Decrypting's numbers to share.

What this means for a business like yours

If your product has a dashboard that members open and close without doing anything, the fix is partly design and partly what happens outside the product. We handle both: the interface under Automation & AI and Strategy & Consulting, and the lifecycle flows under Marketing. The first step is a free 15-minute call about what your members do in their first week, and what you would like them to do.

Numbers

  • +52% Email revenue

Where this fits