Decrypting Meta Ads, Meta Ads Campaigns by Proof of Pixel

Decrypting Meta Ads

Meta Ads Campaigns · London

Result: $0.36 to $0.88 CPA & 800+ Conversions

Overview

We planned, built, and managed Meta Ads campaigns for Decrypting, testing multiple creatives and audiences to drive signups and conversions.

The challenge

Decrypting needed consistent conversions without wasting budget on broad clicks. Finding winning angles fast while keeping costs stable over time.

What changed

We achieved $0.36 to $0.88 CPA and 800+ conversions while keeping performance stable through ongoing A/B testing and optimization.

Numbers

  • $0.36 to $0.88 CPA Range
  • 800+ Conversions

We've never seen so many signups turn into members this quickly. The new ads feel personal and keep people coming back.