Meta Ads
LOCATION
London
TYPE
Meta Ads Campaigns
RESULT
$0.36–$0.88 CPA & 800+ Conversions
OVERVIEW
We planned, built, and managed Meta Ads campaigns for Decrypting, testing multiple creatives and audiences to drive signups and conversions. The focus was simple: clean structure, fast iteration, and tight tracking so every result was measurable.
CHALLENGE
Decrypting needed consistent conversions without wasting budget on broad clicks. The main challenge was finding winning angles fast (crypto audiences are picky), keeping costs stable over time, and making sure tracking + attribution were reliable across campaigns.
RESULT
We achieved $0.36–$0.88 CPA and 800+ conversions while keeping performance stable through ongoing A/B testing and optimization. The account now has a repeatable structure: winners get scaled, weak ads get replaced, and results are easy to read in reporting, no guessing.
"We’ve never seen so many signups turn into members this quickly. The new ads feel personal and keep people coming back."
Ryan, Co-Founder at Decrypting.xyz
