Dolomite Days

Email design, welcome · Alta Badia

A welcome email for a walking company: seven days of the high route as one elevation profile, the huts, and what to pack.

The brief

Welcome new subscribers and give them the one walk to start with.

What we designed

The headline stands on paper above the painted pass. The route is drawn as a profile from Braies at 1,496 m to Lagazuoi at 2,752 m, every hut on it, and the days follow as a table.

A packing list in the night sky colour and a reply signed by the head guide close it.

How it is built

• The profile is a 2x image; the hut altitudes are in the table below it as text
• 600 px wide, built in tables with inline styles
• A phone layout that stacks below 600 px
• The brand's fonts, with web safe fallbacks for clients that block them
• Images at twice their size for sharp screens, alt text on every one
• Preheader, preferences and unsubscribe in place

Typefaces: Oswald, Lora. Palette: Sky #0d2033, Paper #f6f1e8, Clay #c9603a, Amber #e9a648.

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