SEO agency for local, technical and AI search.

SEO and content systems that compound.

Technical SEO, local SEO and AI SEO: we move you up Google and get your business named when buyers ask ChatGPT, Perplexity or Google's AI answers. Built as a system that gains ground month over month.

What is AI SEO?

AI SEO, or AI search optimisation, is the practice of structuring content so AI systems can extract and cite it. Traditional SEO earns rankings. AI SEO earns citations inside answers from ChatGPT, Perplexity and Google AI Overviews, which increasingly decide what buyers see before they ever reach a website.

Best for

Businesses getting impressions but not clicks, or clicks but not enquiries
Local and multi-location businesses competing in map and local results
Ecommerce brands with product and category pages that never rank
Companies that are invisible when buyers ask an AI assistant for recommendations

What the work covers

Technical SEO audit and fixes

Crawlability, indexation, site speed, broken redirects, duplicate content and Core Web Vitals. We fix what we find rather than handing over a list.

Schema and structured data

Organization, LocalBusiness, Product, Article, FAQ and Breadcrumb markup so search engines and AI systems can parse what your pages actually mean.

AI search visibility

Content restructured into self-contained, extractable answers, plus robots access for AI crawlers, so assistants can quote you instead of a competitor.

Local SEO

Google Business Profile, location pages, citation consistency and review signals for businesses that need to be found in a specific city or region.

Topical content strategy

Keyword and question research mapped into topic clusters with clear internal linking, so each new article strengthens the pages around it.

Reporting that means something

Rankings, impressions, clicks and conversions tied together, so you see which content actually produced revenue rather than only traffic.

How we deliver it

Audit We run a full technical, on-page and content review against your actual competitors, and check whether AI assistants mention you at all today. You get a prioritised list of what is costing you rankings, ordered by impact rather than by how easy it is to tick off.
Fix the foundations Technical issues, schema and site structure get fixed first. Publishing strong content on a broken foundation is like pouring water into a cracked bucket: the work leaks out no matter how good it is.
Build the content system We map topic clusters, write the briefs and design the internal linking so every new page strengthens the ones around it. Publishing follows a plan you can see, not a monthly guess about what might land.
Publish, measure, expand We ship on a steady cadence, track what actually moves rankings and revenue, then double down on the clusters gaining ground. SEO compounds, so the system gets stronger the longer it runs rather than needing to be rebuilt each quarter.

What an SEO agency does, and how to choose one.

What does an SEO agency do?

An SEO agency does the work that makes a business findable when someone searches for what it sells: technical fixes so Google can crawl and index the site, content that answers the searches buyers make, local signals for map results, and structured data so search engines and AI assistants can read the pages. Then it measures what the work produced.

The work sits in three layers. Technical: crawlability, indexation, speed, redirects, duplicate content and Core Web Vitals. Content: the pages and articles that match searches, organised in topic clusters with internal links. Authority: mentions and links from other sites, reviews and citations.

Proof of Pixel is a marketing and consulting agency for businesses that live on enquiries and orders, building the website, the tracking and the follow-up as one system, with offices in Dubai, New York, London, Antwerp and Kuala Lumpur.

What does a local SEO agency do?

A local SEO agency gets a business into the map results and local listings for its city or service area: Google Business Profile setup, location pages, consistent name, address and phone data across directories, a review process and local schema. For a dentist, a clinic, a trades business or a showroom, local results are where the calls come from.

Reviews are part of the ranking input and part of the decision. BrightLocal's Local Consumer Review Survey 2025 found that only 4% of consumers say they never read online reviews of businesses. A profile with recent reviews, correct categories, photos and answered questions outranks a bare listing with the same website behind it.

What local SEO work covers:

Google Business Profile: categories, services, hours, photos, posts and the questions section
Location and service-area pages on the website, one per place you want to rank, each with its own content
Citation cleanup so the name, address and phone number match on every directory
A review process that asks every happy customer at the right moment
Rank tracking by location, since the map pack changes from one neighbourhood to the next

What is an AI SEO agency?

An AI SEO agency makes a business visible inside AI answers: the responses from ChatGPT, Perplexity and Google AI Overviews that buyers read before they open a website. The work covers crawler access, self-contained answer passages, structured data, published data and mentions on other sites. Some agencies call this generative engine optimization, or GEO. It is the same work.

The shift is measurable. Ahrefs' 2025 study of 300,000 keywords found that when an AI Overview appears, the top-ranking page's click-through rate is 34.5% lower than on comparable searches without one. The ranking still exists. The click often does not.

The first check is whether AI crawlers can read the site at all. In Proof of Pixel's own study of 9,066 websites, published in October 2026, 7.9% were unreadable by AI crawlers because of robots.txt rules, blocked bots or pages that only render in a browser. In client work we see the same cause again and again: a robots.txt copied from a template that blocks GPTBot and ClaudeBot without anyone having decided to. The free checker at /ai-crawler-checker runs that test on any domain in seconds.

How much does SEO cost?

The cost of SEO depends on the size of the site, how competitive the searches are, how much technical debt the audit finds, how much content needs writing, and whether local or AI search work is in scope. Proof of Pixel prices the work after the audit, as a fixed amount for a written scope.

A monthly retainer with no defined scope is the common model and the common complaint. A written scope says which fixes, which pages and which content ship, and what gets measured. Rankings are never promised, because competition and algorithm changes sit outside anyone's control.

How does an SEO audit work, step by step?

An SEO audit checks the technical state of the site, its content against the searches that matter, its local signals and its visibility in AI answers, then orders every finding by impact. The output is a list of fixes and a content plan, with the data from Search Console and analytics behind each item.

Speed and structure are part of the audit because they are part of ranking. Pristine Smile is the example on the work page: "Dental practice website built end to end, PageSpeed 98 on mobile". The site went live with the schema, the sitemap and the crawler access in place, so the SEO work started from a clean base.

Connect Search Console and GA4, and crawl the site with Screaming Frog.
Check indexation, redirects, duplicate pages, speed and Core Web Vitals, and whether AI crawlers are allowed in.
Map the searches buyers make against the pages that exist, and list the gaps.
Review Google Business Profile, citations and reviews for every location.
Compare the site against the three competitors that take the clicks today.
Order every finding by expected impact.

Tools we work in

Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Schema.org, Google Business Profile, Sanity CMS, Shopify

Proof

Pristine Smile: Website Design & Build Dental practice website built end to end, PageSpeed 98 on mobile
Hertebos: Website & Follow-up Emails 2× more booking enquiries through follow-up emails
Loqate: Web Design & Platform Development Brand-led website and fleet tracking platform, built end to end

All work

Frequently asked questions

How long does SEO take to work?

Technical SEO fixes can move things within weeks, while content and authority typically take three to six months to compound. Anyone promising first page rankings in thirty days is either targeting terms nobody searches or is not being straight with you.

What is the difference between SEO, AI SEO and GEO?

SEO earns a ranking position on a results page. AI SEO earns a citation inside a generated answer from ChatGPT, Perplexity or Google AI Overviews, and generative engine optimization, or GEO, is another name for the same work. The two share foundations such as clean structure and schema, but AI systems favour self-contained passages, clear definitions and specific data over keyword-optimised prose.

Do I need to publish blog content to rank?

You do not always need blog content to rank: local and ecommerce businesses often gain more from technical fixes, better category pages and local signals. Content matters most when buyers research before purchasing and you need to be present during that research.

Do you work on Shopify and WordPress SEO?

Yes, we work on Shopify and WordPress SEO, along with Sanity and custom builds. Each platform has its own technical constraints, and part of the audit is identifying which limits are platform-specific and which are fixable.

How do I get my business mentioned by ChatGPT or Perplexity?

Structure content as clear, self-contained answers, add schema, publish specific data instead of vague claims, and make sure AI crawlers are allowed in robots.txt. Third-party mentions matter too, since assistants often cite sources other than your own site.

Every answer about Proof of Pixel, on one page

Comparisons

Business Profile vs website Whether the free Google listing is enough: the map, the call button, what Google switched off in 2024, and where enquiries and bookings should land.
SEO vs GEO Classic search or AI answers: what GEO adds to SEO, what Google and the AI companies say it takes, and who gets named when buyers ask.

Related services

SEO by city

SEO agency in Dubai SEO agency in Dubai: technical, local and AI SEO as one monthly programme, so UAE businesses show up on Google and Maps and get named in ChatGPT's answers.
SEO agency in New York SEO agency in New York: local, technical and AI SEO for NYC firms and small businesses, run monthly and reported against the enquiries it brings in.
SEO agency in London SEO agency in London: technical and local SEO plus AI search, improved every month. Proof of Pixel gets London businesses found, chosen and cited in AI answers.
SEO agency in Kuala Lumpur SEO agency in Kuala Lumpur: technical, local and AI SEO for businesses in the city, the Klang Valley and beyond, run monthly and reported against enquiries and sales.

Free field guide

Get named by AI search. Seven checks to get named in ChatGPT, Perplexity and Google's AI answers.