SEO and content systems that compound.
Technical SEO, local SEO and content structure that move you up the page and make your business quotable by AI search. Built as a system that gains ground month over month, not a one-off audit PDF.
What is AI search optimisation?
AI search optimisation is the practice of structuring content so AI systems can extract and cite it. Traditional SEO earns rankings. AI search optimisation earns citations inside answers from ChatGPT, Perplexity and Google AI Overviews, which increasingly decide what buyers see before they ever reach a website.
Best for
- Businesses getting impressions but not clicks, or clicks but not enquiries
- Local and multi-location businesses competing in map and local results
- Ecommerce brands with product and category pages that never rank
- Companies that are invisible when buyers ask an AI assistant for recommendations
What the work covers
Technical SEO audit and fixes
Crawlability, indexation, site speed, broken redirects, duplicate content and Core Web Vitals. We fix what we find rather than handing over a list.
Schema and structured data
Organization, LocalBusiness, Product, Article, FAQ and Breadcrumb markup so search engines and AI systems can parse what your pages actually mean.
AI search visibility
Content restructured into self-contained, extractable answers, plus robots access for AI crawlers, so assistants can quote you instead of a competitor.
Local SEO
Google Business Profile, location pages, citation consistency and review signals for businesses that need to be found in a specific city or region.
Topical content strategy
Keyword and question research mapped into topic clusters with clear internal linking, so each new article strengthens the pages around it.
Reporting that means something
Rankings, impressions, clicks and conversions tied together, so you see which content actually produced revenue rather than only traffic.
How we deliver it
- Audit We run a full technical, on-page and content review against your actual competitors, and check whether AI assistants mention you at all today. You get a prioritised list of what is costing you rankings, ordered by impact rather than by how easy it is to tick off.
- Fix the foundations Technical issues, schema and site structure get fixed first. Publishing strong content on a broken foundation is like pouring water into a cracked bucket: the work leaks out no matter how good it is.
- Build the content system We map topic clusters, write the briefs and design the internal linking so every new page strengthens the ones around it. Publishing follows a plan you can see, not a monthly guess about what might land.
- Publish, measure, expand We ship on a steady cadence, track what actually moves rankings and revenue, then double down on the clusters gaining ground. SEO compounds, so the system gets stronger the longer it runs rather than needing to be rebuilt each quarter.
Tools we work in
Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Schema.org, Google Business Profile, Sanity CMS, Shopify
Frequently asked questions
How long does SEO take to work?
Technical fixes can move things within weeks. Content and authority typically take three to six months to compound. Anyone promising first page rankings in thirty days is either targeting terms nobody searches or is not being straight with you.
What is the difference between SEO and AI search optimisation?
SEO earns a ranking position on a results page. AI search optimisation earns a citation inside a generated answer. They share foundations like clean structure and schema, but AI systems favour self-contained passages, clear definitions and specific data over keyword-optimised prose.
Do I need to publish blog content to rank?
Not always. Local and ecommerce businesses often gain more from technical fixes, better category pages and local signals. Content matters most when buyers research before purchasing and you need to be present during that research.
Can you guarantee a number one ranking?
No, and neither can anyone else. Rankings depend on competition, domain authority and algorithm changes outside our control. We commit to the work and report honestly on what it produces.
Do you work on Shopify and WordPress SEO?
Yes, along with Webflow, Sanity and custom builds. Each platform has its own technical constraints, and part of the audit is identifying which limits are platform-specific and which are fixable.
How do I get my business mentioned by ChatGPT or Perplexity?
Structure content as clear, self-contained answers, add schema, publish specific data rather than vague claims, and make sure AI crawlers are not blocked in robots.txt. Third-party mentions matter too, since assistants often cite sources other than your own site.