Gym marketing agency for studios and coaches.

Proof of Pixel is a gym marketing agency for gyms, studios and coaches. We build the site, the booking path, the tracking and the follow-up that get people to a first class and back for the second.

What we build for studios and coaches

  • Ecommerce & Websites Class, programme and trial pages with one clear next step.
  • Marketing Welcome, reminder and win-back emails that keep members coming back.
  • Automation & AI Trials, bookings and renewals tracked and followed up without a spreadsheet.

How a gym or studio fills classes and keeps members.

What does a gym marketing agency do?

A gym marketing agency builds the system that turns local searches and social posts into first visits, and first visits into memberships: a site with the timetable and the trial offer up front, local search and Google Business Profile, tracking that shows which channel produced each member, and emails that welcome, remind and win members back.

Proof of Pixel is a marketing and consulting agency for businesses that live on enquiries and orders, building the website, the tracking and the follow-up as one system, with offices in Dubai, New York, London, Antwerp and Kuala Lumpur.

Most of what a member is worth to the business comes in the months after the trial, so the follow-up gets as much attention as the search work. The emails run in Brevo, fed by the booking software the studio already uses.

The tracking runs server-side through Google Tag Manager and Stape, sending trial bookings and membership sales to GA4, the Meta pixel and the Conversions API, so the studio has one count of trials and members per channel to judge every post, search and campaign by.

Why do new gym members cancel, and how do you keep them?

New members cancel early when attendance drops before the habit forms. The response is a welcome sequence that books the second and third visit, a reminder before each class, and a check-in when a member has not visited for a set number of days, sent while there is still time to bring them back.

A 2021 Wodify analysis of CrossFit gyms found that 45% of new clients cancel within their first 90 days, and that 53% of those who pass 90 days stay for a year or more. The first three months are where the follow-up matters most.

  1. Send a welcome email within an hour of the first booking, with what to bring, where to park and who teaches the class.
  2. Book the second visit at the end of the first, at the desk or in the follow-up email.
  3. Remind the member before every booked class by email or text.
  4. Flag any member who has not visited for a set number of days and send a check-in from their coach.
  5. Ask for a review after the first month, once the member has an opinion to share.
  6. Send a win-back message to cancelled members at fixed intervals after the cancellation.

Fitness website design: what a studio site needs

A fitness website needs the timetable, the trial or intro offer and the booking button on the first screen of a phone. Behind that come class or program pages that say who each one suits, coach profiles with real photos, the location with parking details, and pages that load fast on mobile data.

On the studio sites we review, the most common gap is the timetable: an embedded booking widget that loads slowly on a phone, or a link out to Instagram. We keep the booking software the studio already uses and build the pages around it, so the timetable reads well on the site and the booking happens in the tool.

We build sites by hand in React or Next.js with Sanity as the editor, so the team can change classes, coaches and offers without a developer. The Davies London case study records the work as "Website design and build for an elite London personal trainer".

  • The timetable and the trial offer on the first screen
  • A page per class type or program, with the level and who it suits
  • Coach profiles with qualifications and real photos
  • One booking button style, the same on every page
  • Location, parking and opening hours that match the Google Business Profile

Yoga studio marketing: getting found locally

Yoga studio marketing starts with local search, because most people look for a class near home or work. A complete Google Business Profile with the class types, current hours and photos of the room, a page per style taught, and a steady flow of new reviews are what put a studio in the map results for those searches.

The same applies to pilates, barre and boxing studios. Each style has its own searches, such as reformer pilates plus a neighbourhood, and a page that explains what the class is, who it suits and what a beginner should expect gives the studio something to rank with.

Instagram stays the place where the studio shows what a class feels like. The site and the emails are where that attention becomes a booking, and AI assistants recommending a beginner class nearby draw on studio pages they can read in full.

How to choose a fitness marketing agency

Choose a fitness marketing agency that reports trials, memberships and retention by source, that works with the booking software you already use, and that keeps the domain, the accounts and the member data in the studio's name. Ask to see live studio sites and a sample monthly report before you sign.

  • Ask how a trial booking and a converted membership are each counted
  • Ask what happens to the member list if you stop working together
  • Red flag: a proposal to replace your booking software without a clear reason
  • Red flag: promised member numbers
  • Red flag: reports that show followers and reach with no bookings in them

Work for studios and coaches

Related work

All work

Questions studios, coaches and wellness businesses ask

Can one site sell online programs and in-person classes?

Yes, one site can sell online programs and in-person classes. The site carries both: a booking path for the studio and a checkout for the programs, with one tracking setup behind them so you can see which brought which.

Can people buy a membership or class pack on the site?

Yes, where your booking software sells memberships and class packs, the site links straight into its checkout. Each purchase is tracked back to the page and the channel that produced it. If your software cannot sell online, we look at the options when we review your data, before quoting.

Does this work for a personal trainer or coach without a studio?

Yes, this works for a personal trainer or coach without a studio. For a one-to-one coach the site carries the specialisms, the background and a direct enquiry or booking path, and the follow-up emails handle what a front desk would. The same tracking shows which channel produced each client.

How do you win back members who cancelled?

With a win-back sequence sent at fixed intervals after the cancellation, starting with a short note and a reason to return, such as a new class or a returning-member offer. It runs from the member list in your booking software or email tool, so nobody has to remember to send it. Members who rejoin are tracked, so you can see what the sequence brings back.

How does a project start?

A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts.

Every answer about Proof of Pixel, on one page

Also for

Free field guide: Five flows. Sent when they act. The five automated emails every business needs, and when each one should send.