Privacy Policy

How Proof of Pixel collects, uses and protects your personal data under GDPR. Cookies, tracking, retention and your rights explained.

1. Introduction

Proof of Pixel ("POP", "we", "us"), operated by POP DIGITAL STUDIO - FZCO (License No. 70917), based in DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, UAE, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website and services.

2. Information We Collect

We may collect the following types of information:

  • Contact information: name, email address, phone number
  • Project information: business details, project requirements, brand assets
  • Usage data: pages visited, time spent, browser type, device information
  • Communication data: messages sent through our contact form or email

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Communicate with you about projects and inquiries
  • Send relevant updates and marketing communications (with your consent)
  • Analyze website usage to improve user experience
  • Comply with legal obligations

3A. Lawful Basis for Processing

Where the GDPR applies, we rely on the following lawful bases:

  • Contract: to provide, maintain, and deliver our services to you, and to communicate with you about projects and inquiries.
  • Consent: to send marketing communications and to set non-essential cookies and tracking technologies. You may withdraw consent at any time.
  • Legitimate interests: to analyse website usage, improve our services, secure our systems, and protect against fraud or misuse, balanced against your rights and freedoms.
  • Legal obligation: to comply with accounting, tax, and other legal requirements.

4. Cookies & Tracking

We use cookies and similar tracking technologies to analyze website traffic and improve your experience. This includes Google Analytics, Meta Pixel, and other tracking tools for marketing attribution. You can accept, reject, or customise non-essential cookies at any time through our cookie consent banner, and you can additionally control cookies through your browser settings. We use Google Tag Manager (GTM) to manage these tracking scripts.

5. Data Sharing

We do not sell your personal information. We may share data with trusted third-party service providers who assist in delivering our services (e.g., email platforms like Klaviyo/Brevo, analytics tools, hosting providers). These providers are contractually obligated to protect your information.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic storage is 100% secure.

7. Your Rights (UAE PDPL / GDPR)

Your personal data is processed under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021). If you are located in the EU/EEA, the General Data Protection Regulation (GDPR) additionally applies, and you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to or restrict processing of your data
  • Data portability
  • Withdraw consent at any time

You also have the right to lodge a complaint with a data protection supervisory authority. If you are in the EU/EEA, this is the authority in your country of residence or place of work. Alternatively, you may contact us directly at business@proofofpixel.agency.

7A. International Data Transfers

Where you are located in the EU/EEA, appropriate safeguards for the international transfer of your personal data (including EU Standard Contractual Clauses) are in place and available upon request.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Project-related data is typically retained for 5 years after project completion for legal and accounting purposes.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Contact

For questions about this Privacy Policy or to exercise your rights, contact us at business@proofofpixel.agency