Marketing for law and accounting firms.
Clients look the firm up before they call. We build the site, the tracking and the follow-up that turn that search into a signed engagement.
What it takes
Marketing for a law or accounting firm is the system that gets the firm found for the matters it wants more of, turns the visit into a consultation request, and follows up until the engagement letter is signed: local search and Google Business Profile, practice-area pages that answer the question, a request that works on a phone, server-side tracking, and confirmation, reminder and update emails.
What usually breaks
- Referrals carry the firm and the site only lists practice areas
- Enquiries land in one partner's inbox and wait for Monday
- No idea which practice area or channel produced the client
What we build for law and accounting
- SEO Found for the matters you want more of, in the city you practise in.
- Ecommerce & Websites Practice-area pages that answer the question, and a consultation request that works on a phone.
- Automation & AI Every enquiry logged, routed to the right partner and acknowledged the same day.
- Marketing Confirmation, reminder and update emails, so the matter moves without chasing.
Questions law and accounting firms ask
How do you handle client confidentiality?
Forms and tracking are consent-first and the matter detail never reaches an ad platform. The intake lands in your own inbox and case system; the platforms only receive the event that a consultation was requested.
Can you write practice-area content?
Yes, with your review. We draft pages around the questions clients search, you check them for accuracy, and each page carries the author and the firm behind it so search engines and AI answers can attribute it.
We are regulated. Does that limit what you can say?
It shapes it. Every page and email is written to the rules your regulator sets for claims and comparisons, and you sign off before anything goes live.
How does a project start?
With a Diagnostic: five working days with real data access, then written findings, a scoped plan and a fixed quote. What you pay for it is credited against the build.