Law firm marketing agency for law and accounting firms.

We work as a law firm marketing agency for law and accounting firms whose clients look them up before they call. We build the site, the tracking and the follow-up that turn that search into a signed engagement.

What we build for law and accounting

  • SEO Found for the matters you want more of, in the city you practise in.
  • Ecommerce & Websites Practice-area pages that answer the question, and a consultation request that works on a phone.
  • Automation & AI Every enquiry logged, routed to the right partner and acknowledged the same day.
  • Marketing Confirmation, reminder and update emails, so the matter moves without chasing.

How law and accounting firms get found and get signed.

What does a law firm marketing agency do?

A law firm marketing agency builds the system that takes a prospective client from a search to a signed engagement letter: practice-area pages that rank, a Google Business Profile that matches the firm, a consultation request that works on a phone, tracking that records where each enquiry came from, and follow-up that answers every enquiry the same day.

Proof of Pixel is a marketing and consulting agency for businesses that live on enquiries and orders, building the website, the tracking and the follow-up as one system, with offices in Dubai, New York, London, Antwerp and Kuala Lumpur.

Law firm SEO: how firms get found

Law firm SEO is the work that gets a firm shown when someone searches for a matter in its city: one page per practice area that answers the questions clients ask, a Google Business Profile with the right categories and reviews, consistent firm details across directories, and pages that search engines and AI assistants can read in full.

AI SEO follows the same logic. When someone asks an AI assistant which firm handles a type of matter, the answer draws on pages that state plainly what the firm does, where, and who wrote the page.

  • The matter in the client's words, with the city in the heading
  • The questions clients ask in a first call, answered in short paragraphs
  • The lawyer who wrote or reviewed the page, with their admission details
  • What happens after the request, and how fast the firm replies

What makes good law firm website design?

Good law firm website design gets a worried visitor to a consultation request in a few taps on a phone. It shows who the lawyers are, what the firm handles and where, what happens after the request, and it loads fast enough that nobody leaves before the page appears.

We build firm sites by hand in React or Next.js with Sanity as the CMS, hosted on Cloudflare or Vercel, so pages load fast and the team edits text without a developer. An existing WordPress site can be rescued or rebuilt.

Why do law firms lose enquiries after the click?

Law firms lose enquiries in the hours after someone asks for help. In the secret-shopper study in Clio's 2024 Legal Trends Report, only 33% of the 500 law firms emailed replied, and 40% of firms answered the phone. A prospective client who hears nothing calls the next firm on the list.

We see the same pattern in the firms we work with: the enquiry form sends to one partner's inbox, nobody else sees it, and a request from Friday afternoon waits until Monday. The fix is a routing and acknowledgement flow, built once and logged.

  1. Send every consultation request to a shared intake address and the case system at the same time.
  2. Reply automatically within a minute with what happens next and when a lawyer will call.
  3. Route the request to the partner for that practice area, with a same-day reminder if nobody picks it up.
  4. Log the source of each enquiry: search, map listing, referral or directory.
  5. Follow up after the consultation with the engagement letter and one reminder.
  6. Report each month on enquiries, consultations and signed engagements per practice area.

Accounting firm marketing: what changes

Accounting firm marketing runs on the same system with a different calendar. Demand clusters around filing deadlines and year-end, clients search for a service and a place, such as bookkeeping for small businesses in a named city, and most engagements renew each year, so follow-up matters as much as the first enquiry.

That means service pages for the work the firm wants more of, a reminder flow ahead of each deadline for existing clients, and an onboarding sequence that collects documents without a chain of emails. A firm that offers both legal and tax advice gets a separate page and a separate intake for each.

How to choose a legal marketing agency

Choose a legal marketing agency on three things: whether it can show where its past clients' enquiries came from, whether everything it builds stays in the firm's name, and whether it writes to your regulator's rules on claims. An agency that answers all three clearly in a first call has earned a second meeting.

Red flags: promised rankings or a set number of cases, a domain or map listing registered in the agency's name, reports that show traffic and positions with no enquiries, and a long fixed-term contract signed before any work is delivered.

  • Who owns the domain, the Google Business Profile, the analytics and the site code
  • How each enquiry is attributed to a page, a search or a referral
  • Who reviews legal content for accuracy before it goes live
  • What the monthly report counts: enquiries and signed engagements, or only traffic

Related work

All work

Questions law and accounting firms ask

How do you handle client confidentiality?

Forms and tracking are consent-first and the matter detail never reaches an ad platform. The intake lands in your own inbox and case system; the platforms only receive the event that a consultation was requested.

Can a marketing agency write content for a regulated law firm?

Yes, we write content for regulated law firms, with your review. We draft practice-area pages around the questions clients search, and every page and email is written to the rules your regulator sets for claims and comparisons. You check each page for accuracy and sign off before it goes live, and the page carries the author and the firm behind it so search engines and AI answers can attribute it.

How long does law firm SEO take to show results?

There is no fixed timeline: it depends on how many firms compete for the same matter in your city, the state of the current site and the firm's reviews. We give an estimate per practice area after looking at your data. The monthly report counts enquiries from search, so progress is visible in consultations.

Should a law firm pay for legal directories?

A directory is worth paying for when it sends enquiries you can trace to it. With the source logged on every request, the firm sees which directories produce consultations and which produce profile views only, and can cancel the rest.

How does a project start?

A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts.

Every answer about Proof of Pixel, on one page

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