Consulting firm marketing for agencies and consultancies.

We do consulting firm marketing for agencies and consultancies whose pipeline depends on who the partners know. We build the site, the case studies, the tracking and the follow-up that make the next client find you, and sign.

What we build for agencies

  • SEO Found and cited for your specialism, not for the word agency.
  • Ecommerce & Websites Case studies as pages that get found, and an enquiry flow that qualifies.
  • Marketing Follow-up after the proposal, and a monthly note clients forward.
  • Automation & AI Proposals, follow-ups and kick-offs tracked from the first enquiry.

How consultancies and agencies win work beyond referrals.

What is consulting firm marketing?

Consulting firm marketing is the system that gets a consultancy found for the work it wants, turns a visit into a project enquiry and follows up until the proposal is signed: a page for each specialism, case studies that search engines and AI assistants can cite, an enquiry form that qualifies, tracking, and follow-up after every proposal.

Proof of Pixel is a marketing and consulting agency for businesses that live on enquiries and orders, building the website, the tracking and the follow-up as one system, with offices in Dubai, New York, London, Antwerp and Kuala Lumpur.

Most future clients are not buying today. John Dawes of the Ehrenberg-Bass Institute, writing for the LinkedIn B2B Institute in 2021, argued that up to 95% of business buyers are out of the market for a given service at any one time. When the need arrives, they call the firm whose name they have seen and can find again.

Marketing for consultants: when referrals stop being enough

Referrals stop being enough when a consultancy wants to grow faster than its partners' networks, or wants work in a specialism its current clients do not refer. Even referred buyers check the firm first: the site, the case studies and the reviews decide whether the referral turns into a call.

We see the same gap in the agencies and consultancies we work with: the work is strong, the case studies exist as slides in a sales deck, and the site describes services in words nobody searches for. A referred buyer lands on the site, finds no proof for their problem and goes back to the shortlist.

How do case studies get a consultancy found?

A case study gets a consultancy found when it has a page of its own: the client's problem in the words a buyer would search, the work done, the result with its source, and the client named where they allow it. Search engines and AI assistants read and cite pages; a PDF attached to a proposal reaches one reader.

Each case study links to the specialism page it proves, and the specialism page links back, so a reader and a crawler both find the proof next to the claim.

  • A title that names the problem and the type of client
  • The situation before, in two or three sentences
  • What was built or changed, in order
  • The result, with the source of the number and the period it covers
  • A link to the matching service page and an enquiry path

Marketing for agencies: AI SEO for your specialism

AI SEO for an agency or consultancy means being named when a buyer asks an AI assistant which firms handle a specific problem. The assistants answer from pages they can read: specialism pages that say plainly what the firm does, for whom and where, case studies with sources, and mentions of the firm on other sites.

Mentions on other sites carry weight too: industry directories, conference speaker pages, podcasts and articles that name the firm next to its specialism. Each one gives an assistant a second source that the firm does what its own site says.

We build the site by hand in React or Next.js with Sanity as the CMS and prerender every page, so crawlers that do not run JavaScript still read the full text.

How to follow up after a proposal

Follow-up after a proposal matters because buyers delay, forward the document to colleagues and lose track of it. A set sequence, sent from the partner's own address and logged in the CRM, keeps the proposal in front of the buyer without anyone having to remember to chase it.

  1. Log every enquiry in the CRM with its source before the first call.
  2. Send the proposal with one named next step and a date.
  3. Follow up after three working days with an answer to the question the buyer raised in the call.
  4. Send a case study that matches their problem a week later.
  5. Ask for a yes, a no or a later date after two weeks, and record the answer.
  6. Add buyers who say later to a monthly note with new work and findings.

How to choose a marketing partner for a consultancy

Choose a partner for consulting firm marketing on proof and ownership: case studies with sourced results, a clear account of how each enquiry will be attributed, and a contract that leaves the domain, the CRM and the content in the firm's name. Ask who writes the pages, because a buyer of expert services reads for expertise.

Red flags: a promised number of leads, reports that show traffic and impressions with no enquiries, content written without input from your partners, and a fixed-term contract signed before any work is delivered.

Related work

All work

Questions agencies and consultancies ask

You are an agency too. Is that a conflict?

No, there is no conflict: we build the system behind your own new business, not your client work, and we do not take on two agencies competing for the same specialism in the same city.

Can you build case study pages from what we have?

Yes, we build case study pages from what you have: decks, PDFs and screenshots become structured case study pages with the result, the work and the client, in a form search engines and AI answers can lift, with the client's sign-off on every number and every name.

Do you white-label?

Yes, for website and tracking work delivered to your clients under your name. The scope and the credit are agreed in writing before the first project.

How often should a consultancy publish content?

Often enough that each specialism page gains new proof, which for most firms means one case study or findings article a month on your own site. Use LinkedIn to send readers to those pages: a post reaches your network for a few days, while the page keeps being found in search and AI answers and collects the enquiry with its source. A steady pace matters more than volume.

How does a project start?

A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts.

Every answer about Proof of Pixel, on one page

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