What we do: websites, SEO, email, automation, strategy
Five pieces. One system.
The website, the search, the tracking, the follow-up and the strategy behind them, built and run by one team.
Ecommerce & Websites
A conversion-first website is designed around one commercial outcome rather than around visual style. Every page has a clear next step, a fast load, structured SEO markup and analytics wired in from day one, so traffic from search or paid ads becomes measurable enquiries, bookings or sales.
SEO
AI SEO, or AI search optimisation, is the practice of structuring content so AI systems can extract and cite it. Traditional SEO earns rankings. AI SEO earns citations inside answers from ChatGPT, Perplexity and Google AI Overviews, which increasingly decide what buyers see before they ever reach a website.
Marketing
Lifecycle email marketing is a set of automated flows triggered by customer behaviour rather than by a calendar. Welcome, abandoned cart, post-purchase, win-back and reactivation sequences run continuously in the background, recovering revenue from people who already showed intent but did not complete a purchase.
Automation & AI
Business process automation replaces repetitive manual steps with software that runs them reliably. A lead arrives, gets enriched, scored, routed to the right person and logged in the CRM with a drafted reply waiting, without anyone copying data between tools or remembering to follow up.
Strategy & Consulting
Commercial strategy is the layer between marketing and revenue. It covers how you are positioned against competitors, which partnerships create distribution, how leads are qualified and followed up, and how a pipeline is managed so demand becomes forecastable revenue rather than scattered enquiries.
Merch
Custom merch is clothing and objects designed for one brand, team, event, community or creator and produced for them rather than picked from a catalogue. Done well it has three parts: a design people want to wear, production that holds up after washing, and a store on your own domain that keeps every buyer as your customer.
Proof
- Heed.Finance: Full SaaS, MVP to Product Tax intelligence platform for people who live and work across borders, and their advisors: brand, website and app, from MVP to product
- Pristine Smile: Website Design & Build Dental practice website built end to end, PageSpeed 98 on mobile
- Shopify Ecommerce: Sales & Retention Conversion rate up 39%, 45.21% returning buyers
How a project starts
With a 15-minute call. Then we look at your data, read-only, and you get one fixed price before anything starts.
Questions, answered
How does a project start?
A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts.
What does it cost?
A website or a tracking project is priced once, after we have seen your data, so you never pay for hours. Monthly growth is a monthly fee with a three-month minimum. If the price is more than you want to spend, we make the scope smaller, never the quality.
How long does it take?
Tracking and follow-up takes two weeks. A launch website takes three weeks, a full website up to four, a store up to six, larger builds eight to ten. You get a date for every part before we start, and we keep it.
Do you only build websites?
No. Every website we build comes with its SEO, tracking and follow-up, because without them it cannot show what it earns. Much of our work is not a website at all: tracking and follow-up on a site you already have, monthly growth, and AI systems built for one business.
Which businesses are a fit?
We work with businesses where all four are true: over 50K in yearly revenue; spending on ads or email, or ready to start; you own the decision, or they join the call; access to site, tools and analytics within a week. The call is open either way, and on it we say what fits.
Do you build AI systems?
Yes, we build AI systems: AI agents that answer enquiries in a minute, day or night, qualify the lead and book the call, and AI systems for the admin around a sale: intake, quotes, reminders and reports. Built on the tools you already use, and improved every month if you are on monthly growth.