Ecommerce marketing agency for online shops.

We are an ecommerce marketing agency for online shops that want a store that loads fast, counts every sale and follows up on every cart. We build the store, the tracking and the email flows as one system.

What we build for online shops

  • Ecommerce & Websites A store that loads fast and checks out on a phone.
  • Marketing Welcome, abandoned cart and post-purchase flows that pay for themselves.
  • SEO Category and product pages found for what people search, not what the catalogue is called.
  • Automation & AI Orders, reviews and stock events tied back to the customer record.

How an online shop sells, tracks and sells again.

What does an ecommerce marketing agency do?

An ecommerce marketing agency builds and runs the parts of a store that turn a visit into an order and an order into a repeat customer: product and category pages that rank, a checkout that works on a phone, server-side tracking the ad platforms can trust, and email flows after every cart and every order.

Proof of Pixel is a marketing and consulting agency for businesses that live on enquiries and orders, building the website, the tracking and the follow-up as one system, with offices in Dubai, New York, London, Antwerp and Kuala Lumpur.

Ads come last. We run them only as an add-on to monthly growth, for stores whose tracking we have already set up, because an ad budget pays back only when the store can measure and follow up on what it buys.

Ecommerce SEO: what an ecommerce SEO agency fixes

Ecommerce SEO gets category and product pages found for what shoppers search, which is often different from what the catalogue calls the product. An ecommerce SEO agency fixes names and headings, writes category text that answers buying questions, adds product structured data, and removes the duplicate pages that filters and variants create.

Most of this work happens once, in the store's templates, so every new product inherits the structure. AI SEO follows the same rules: assistants recommend products from pages that state the facts plainly, with prices, specifications and reviews a crawler can read without running scripts.

  • Category pages named after the search, with a short answer above the product grid
  • Product pages with specifications, sizes, delivery and returns in readable text
  • Product, offer and review structured data on every product
  • Filter and variant URLs kept out of the index
  • Fast pages on a phone, checked in PageSpeed and Search Console

Shopify agency or Shopify marketing agency: which one you need

A Shopify agency builds and maintains the store itself: theme, apps, checkout and integrations. A Shopify marketing agency works on what the store sells after launch: search, tracking, email and retention. Most stores need both from one team, because the email flows and the tracking depend on how the store records customers and orders.

Shopify is our default for new stores because checkout, payments and sales channels work out of the box, and we also work with existing WooCommerce stores. We do not start new stores on WordPress, Webflow or Wix. Store email runs in Klaviyo, connected to Shopify, so every flow reads the same customer and order data as the store.

For a Shopify store in Brasschaat, near Antwerp, we built and optimised the store and set up the follow-up behind it. The published result reads: "Conversion rate up 39%, 45.21% returning buyers".

Why do carts get abandoned, and what recovers them?

Most carts are abandoned. Baymard Institute puts the documented average at 70.22% in its 2025 update, and many of those shoppers were comparing prices or saving items for later. Baymard also estimates that better checkout design could raise conversion by 35.26% for an average large online store. Follow-up handles the rest.

For DC Greater Goods in Washington, DC, we designed the store and built the email and SMS flows behind it. The published result reads: "+37% in repeat orders with new email and SMS flows".

  1. Trigger an abandoned checkout email within an hour, with the cart contents and a direct link back.
  2. Send a second reminder the next day that answers the usual objection: delivery, sizing or returns.
  3. Start a post-purchase flow with order updates, product care and a review request.
  4. Split first-time buyers from returning buyers so each gets a different next message.
  5. Reach lapsed customers at 30, 60 and 90 days with a winback flow.
  6. Measure every flow by the orders and revenue it produces in Shopify.

Why Meta, Google and the store report different sales

Meta, Google and Shopify report different sales because browsers block cookies, iOS lets people opt out of tracking and consent banners stop pixels before they fire. Server-side tracking sends each order from the server through Google Tag Manager and Stape to the Meta Conversions API and GA4, so every platform counts the same sale.

Consent comes first: only the events the visitor allowed on the banner are sent.

In the stores we audit, the pattern repeats: an app installed the pixel once, nobody checked it after a theme change, and the ad account has been optimising on an incomplete count of purchases. We fix tracking before any change to ads or email, because every later decision reads from it.

How to choose an ecommerce marketing agency

Choose an ecommerce marketing agency that measures its work in orders and revenue from the store's own data, keeps the Shopify store, the Klaviyo account and the ad accounts in your name, and can show case studies with the period and source behind every number. Ask to see a flow they built and the orders it produced.

Ask how they split the work between new customers and the ones you already have, because a store whose buyers order once needs follow-up flows before it needs more traffic. Red flags: reports built on opens, clicks and platform-reported return on ad spend alone, accounts set up in the agency's name, a theme rebuild proposed before anyone has looked at the data, and any promised revenue figure.

Work for online shops

Related work

All work

Questions online shops ask

Which email flows do you build?

Welcome, abandoned cart, post-purchase, review request and win-back, in Klaviyo or Brevo, written once and measured against orders.

How long does ecommerce SEO take?

There is no fixed timeline: it depends on how competitive the categories are, the state of the current store and how many pages need fixing. Technical fixes show up in Search Console first, and rankings for competitive categories take longer. We report organic orders each month, so progress is measured in sales.

Can you move our store to Shopify without losing rankings?

That is what the migration plan is for: every old product, category and blog URL redirects to its new address, checked before and after launch. Products, customers and order history move across, and Search Console is watched in the weeks after the switch.

Do email flows make sense for a small store?

Yes, because the flows run on traffic the store already has. Abandoned checkout, welcome and post-purchase flows are set up once and send to every shopper who qualifies, so a small store gets the same follow-up as a large one.

How does a project start?

A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts.

Every answer about Proof of Pixel, on one page

Also for

Free field guide: Three emails. In the right order. The three-email sequence that recovers carts, and the tests to run first.