Two good options. One fits you.

The choices our clients ask us about before they build, side by side. The short answer first, every fact sourced and dated.

  • Agency vs freelancers One agency, separate freelancers or your own hire: what each costs, and who owns the joins between them.
  • Shopify vs WooCommerce Plan prices, card fees in four markets, field speed data, tracking and what moving between them takes.
  • WordPress vs custom Build cost, upkeep, speed and search, and how to switch without losing rankings.
  • Lovable vs WordPress Whether search engines and AI can read a Lovable site, who owns the code, and what running each one takes.
  • Sanity vs WordPress Who edits the site and how: the editor, preview, roles, upkeep, security, cost and getting your content out.
  • Business Profile vs website Whether the free Google listing is enough: the map, the call button, what Google switched off in 2024, and where enquiries and bookings should land.
  • SEO vs GEO Classic search or AI answers: what GEO adds to SEO, what Google and the AI companies say it takes, and who gets named when buyers ask.
  • Lead form vs landing page Instant forms or your own page for Meta ads: lead volume, lead quality, what clinics may ask, and the follow-up both need.
  • Online booking vs contact form A booking calendar or an enquiry form for clinics, firms and studios: drop-off, no-shows, qualifying, deposits and how to track each.
  • Brevo vs Klaviyo What each costs at your list size, how they work with Shopify, and which one a business that lives on enquiries needs.
  • Brevo vs Mailchimp What each costs at your list size, the free plans after 2025's cuts, where your data lives, and what moving from Mailchimp takes.
  • Pixel vs Conversions API Why Meta wants both, how deduplication works, what consent still blocks, and which setup fits a store or a business on enquiries.
  • Tag gateway vs server-side GTM What Google's free gateway changes, what a server container adds, what each costs, and why Google recommends both.
  • Stape vs Google Cloud Where to host a server-side Tag Manager container: what each costs at small-business traffic, what each leaves to you, and how to switch.
  • Consent Mode basic vs advanced What each mode sends before and after a choice, what Google models back, the open legal question, and why neither covers Meta.