Medical marketing agency for clinics.

Proof of Pixel is a medical marketing agency for physio, aesthetic and medical clinics. Patients search, compare and book on a phone, and we build the site, the tracking and the follow-up that turn that search into a kept appointment.

What we build for clinics

  • SEO Found for the treatments you want more of, in the areas you serve.
  • Ecommerce & Websites Treatment pages that answer the question, and a booking path that works on a phone.
  • Marketing Confirmation, reminder and review emails, and a word to patients who stopped coming.

How a clinic gets found, booked and rebooked.

What does a medical marketing agency do?

A medical marketing agency builds the system that brings patients to a clinic and keeps them coming back: local search and Google Business Profile, treatment pages with a booking path that works on a phone, consent-first tracking that counts bookings without exposing health details, and emails that confirm, remind and invite patients back.

Proof of Pixel is a marketing and consulting agency for businesses that live on enquiries and orders, building the website, the tracking and the follow-up as one system, with offices in Dubai, New York, London, Antwerp and Kuala Lumpur. For a clinic, one team owns the whole path, so there is no handover between suppliers where health information can end up where it should not.

Healthcare marketing and patient privacy

Healthcare marketing has to keep health information out of ad platforms and analytics tools. In practice that means tracking that fires only after consent, events that say a booking happened without naming the treatment or condition, no form contents sent to third parties, and a written record of which tools receive which data.

In the US, HIPAA applies where the clinic is a covered entity, and HHS guidance on online tracking technologies covers tracking on pages behind a login, such as patient portals. In June 2024 a federal court in Texas, in American Hospital Association v. Becerra, vacated the part of that guidance on public pages that need no login, and HHS withdrew its appeal in August 2024. State privacy laws, and GDPR for clinics in Europe, add their own consent rules.

  • No treatment, condition or free-text field in any event sent to an ad platform
  • No tracking scripts on patient portal or intake pages
  • Consent recorded before any tag fires
  • A business associate agreement with every vendor that handles patient information, where HIPAA applies
  • A list of every tool on the site and what it receives

Med spa and aesthetic clinic marketing

Med spa and aesthetic clinic marketing sells elective treatments to people who research before they book. The treatment pages have to answer what the treatment does, who it suits, how long the effect lasts, what recovery looks like and who performs it, with before and after photos where the patient has consented, and a consultation booking on every page.

On the aesthetic clinic sites we review, the pattern we see most is one long treatments page with a contact form at the bottom. Splitting it into a page per treatment, each with its own booking path, is usually the first piece of work, because each treatment has its own searches and its own questions.

Reviews do much of the persuading. BrightLocal's Local Consumer Review Survey 2026 found that 89% of consumers expect business owners to respond to reviews, and 42% are unlikely to use a business that ignores its reviews entirely. For a clinic, every reply stays general and never confirms that the reviewer is a patient.

Physiotherapy marketing: from first session to full course

Physiotherapy marketing gets a clinic found for the conditions it treats in the area it serves, makes the first session easy to book, and keeps the patient through the full course of treatment. Most of the value sits in the sessions after the first, so the follow-up gets as much attention as the search work.

Condition pages suit physio well: lower back pain, sports injuries, rehabilitation after surgery, each written with the clinicians and each with a booking button. They answer the search and show the patient that the clinic treats their problem. The follow-up below runs in Brevo.

  1. Confirm the first session by email and text with the address, parking and what to wear.
  2. Send a reminder the day before each session.
  3. Offer the next session in the email that follows each visit.
  4. Contact any patient who has not rebooked within two weeks, with a link to book.
  5. Ask for a review once the patient has finished the course.
  6. Report each month how many first sessions became a full course.

How to choose a healthcare marketing agency

Choose a healthcare marketing agency that can explain in plain terms what data leaves your site and where it goes, that reports booked and kept appointments by source, and that keeps the domain, the accounts and the data in the clinic's name. Ask for live clinic sites and a sample monthly report.

  • Ask which tools receive data from the booking flow, and get the answer in writing
  • Ask how consent is recorded and what fires before the visitor agrees
  • Red flag: a standard Meta pixel on treatment and booking pages with no consent setup
  • Red flag: promised patient numbers or promised rankings
  • Red flag: the agency owns the ad accounts, the domain or the Google Business Profile

Related work

All work

Questions physio, aesthetic and medical clinics ask

Can the site connect to our practice software?

In most cases yes: we link the booking button to the tool you already use, or build a booking request flow that lands in your inbox and calendar when there is no tool yet. We confirm this when we look at your data, before quoting.

Can a clinic use the Meta pixel?

Yes, if it is set up so that no health information reaches Meta. That means consent first, no pixel on portal or intake pages, and a generic booking event sent server-side through the Conversions API with no treatment or condition attached. Patient details stay in your clinic systems. Whether HIPAA applies to your clinic is for your compliance lead to confirm, and we build to their decision.

We offer physio and aesthetic treatments under one roof. One site or two?

Usually one site with separate sections, because the clinic's reputation, reviews and Google Business Profile are shared. Each section gets its own treatment pages, booking paths and follow-up emails, since a physio patient and an aesthetic client ask different questions. Two sites make sense when the brands run as separate businesses.

Can we show before and after photos on our website?

Yes, with the patient's written consent for that use, kept on file. We place them on the treatment page with the practitioner and the number of sessions, and leave out identifying features where the patient asks. Check the advertising rules of your medical board or regulator, as some limit how results may be shown.

How does a project start?

A project starts with a 15-minute call, then a read-only look at your data, then one fixed price before anything starts.

Every answer about Proof of Pixel, on one page

Also for

Free field guide: The lead didn’t go cold. Someone else answered. Six fixes so every enquiry reaches a person and can book before it cools.