Émile Ferrand

Email design, back in stock · Grasse

A back in stock email for a perfume house: a dial of the notes around an outlined No. 7, and the day subscribers get first.

The brief

Tell the waiting list a sold out edition is back, and give them the first day.

What we designed

After the lavender field, a ring in three colours shows the top, heart and base notes, with the edition number drawn in outline at its centre.

The facts sit in one ruled row, and a violet card says who can buy when.

How it is built

  • The notes are written out beside the dial, so nothing depends on the picture
  • 600 px wide, built in tables with inline styles
  • A phone layout that stacks below 600 px
  • The brand's fonts, with web safe fallbacks for clients that block them
  • Images at twice their size for sharp screens, alt text on every one
  • Preheader, preferences and unsubscribe in place

Typefaces: Marcellus, Raleway. Palette: Ivory #f3efe9, Violet #8b6cf1, Mint #bfe3d6, Apricot #ffb37a.

The Émile Ferrand email at desktop width

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