A site that sells.

A good-looking site that does not bring in enquiries is a brochure. This playbook covers the five second test, speed on a real phone, the intake for businesses that live on enquiries and the checkout for shops.

What you have at the end

• Page outlines to copy for a homepage, a service page, a location page and a landing page.
• A speed and mobile fix list, tested on a real phone.
• An intake that books calls, or a checkout that gets paid.

Who it is for

• Businesses whose site looks fine and sells little.
• Service businesses that lose enquiries between the form and the first reply.
• Shops with a checkout that leaks on mobile.

What is inside: 26 pages

• The first screen
• Headlines and sections
• Page outlines: home and service
• Location and landing pages
• Answer the objections on the page
• Core Web Vitals in plain words
• Test it in twenty minutes
• The fix list
• Mobile forms that fill themselves
• A form people finish
• The thank-you page and the confirmation
• Speed to lead, routing, alerts
• Tap to call and booking tools
• Where checkouts leak
• The checkout checklist
• Shopify, setting by setting
• Proof, done honestly
• The European Accessibility Act
• Legal pages and the footer
• The conversions to track
• Test honestly, review monthly

€29.99, $34.99, £29.99 or AED 119 per playbook, depending on where you buy from; the full library is €99, $119, £99 or AED 399. Or every playbook and course in the full library.