Every flow. Every email. Written.

The automated emails that follow up while you sleep: which ones to build, when each one sends, and the words to put in them. For online shops and for businesses that live on enquiries.

What you have at the end

• The flows your business needs, live, from templates you paste and adjust.
• A sending domain that reaches the inbox, and consent you can prove.
• A thirty minute monthly review with one number per flow.

Who it is for

• Shops on Shopify, WooCommerce or similar with an email platform connected.
• Practices, agencies, builders, studios and firms that sell through an enquiry.
• Anyone whose flows were switched on once and never opened again.

What is inside: 27 pages

• Get into the inbox
• Consent you can prove
• The skeleton every email uses
• Welcome
• Welcome, emails 2 and 3
• Abandoned checkout
• Checkout, the last email
• Added to cart and browse
• Post-purchase
• Winback
• Sunset
• The SMS layer
• Enquiry follow-up
• Enquiry, emails 2 to 4
• Booking, reminders, no-shows
• Quote follow-up
• After the job
• Build it in Klaviyo
• Build it in Brevo
• Or start in Shopify
• Wire the enquiry side
• One number per flow
• The scorecard, and how to test

€29.99, $34.99, £29.99 or AED 119 per playbook, depending on where you buy from; the full library is €99, $119, £99 or AED 399. Or every playbook and course in the full library.