Three emails. In the right order.
An abandoned cart flow that converts under 3 percent is almost never a copy problem. It is timing and offer order. This is the sequence that works, and the checks to run before you rewrite a single word.
- 3.33% Average placed order rate across 143,000+ cart flows (Klaviyo benchmark, 2023 data)
- 7.7% What the top 10 percent of cart flows convert (Klaviyo benchmark, 2023 data)
- About 70% Of carts are abandoned (Baymard Institute, 50+ studies)
What is inside: 6 steps in 4 pages
- Email one within the hour. While they are still thinking about it. Answer the shipping and total cost question in the first lines. No discount.
- Email two around hour 24. Handle the objection: reviews, sizing, delivery, returns, the question they did not ask.
- Email three at hour 48 to 72. The last reminder. Add an incentive only here, and only if margin allows.
- SMS only with consent.
- Test it yourself.
- Check delivery before copy.