Your store is fast. On your phone.
Your phone cached the store and runs on office wifi. The buyer is on a mid-range phone, on 4G, with a chat bubble over the card field. These twelve checks are what we run on a checkout before touching an ad account.
- 2.5 s Largest Contentful Paint to pass Core Web Vitals (Google)
- 200 ms Interaction to Next Paint, so taps respond (Google)
- 75th pct Graded on real visits, so the slowest quarter decides (Google Search Console)
What is inside: 12 steps in 4 pages
- Test on a real phone on 4G. Not desktop, not the office wifi.
- Show the total early. Shipping and tax before checkout, not on the last step.
- Allow guest checkout. Account creation after the purchase, not before.
- Wallets on top.
- Autocomplete that works.
- 16px inputs.
- The right keyboard.
- Nothing over the form.
- Cut checkout scripts.
- Size every image.
- Inline errors.
- One purchase event.