Five flows. Selling while you sleep.
Most email revenue does not come from campaigns. It comes from a handful of automated flows that fire on what people do. These are the five we build first for every client, in the order we build them.
- 41% Of email revenue comes from flows, from 5.3% of sends (Klaviyo benchmarks)
- 18x Revenue per recipient, flows versus campaigns (Klaviyo benchmarks)
- 3.33% Placed order rate of cart flows, the highest of any flow (Klaviyo benchmark)
What is inside: 6 steps in 4 pages
- Welcome. Starts on signup. Three emails in the first week: deliver what they signed up for, say who you are, give one clear next step.
- Abandoned checkout. Starts when checkout begins and no order follows. First email within the hour, answering cost and shipping.
- Browse abandonment. Starts when a known visitor views a product or service page and leaves without acting. Lighter than cart: a nudge, not a chase.
- Post-purchase or post-enquiry.
- Winback.
- Measure every flow monthly.