Five flows. Sent when they act.

Most email revenue does not come from campaigns. It comes from a handful of automated flows that fire on what people do. These are the five we build first for every client, in the order we build them.

• 41% Of email revenue comes from flows, from 5.3% of sends (Klaviyo benchmarks)
• 18x Revenue per recipient, flows versus campaigns (Klaviyo benchmarks)
• 3.33% Average placed order rate of abandoned cart flows (Klaviyo benchmark, 2023 data)

What is inside: 6 steps in 4 pages

1. Welcome. Starts on signup. Three emails in the first week: deliver what they signed up for, say who you are, give one clear next step.
2. Abandoned checkout. Starts when checkout begins and no order follows. First email within the hour, answering cost and shipping.
3. Browse abandonment. Starts when a known visitor views a product or service page and leaves without acting. Lighter than the cart flow: one or two short emails.
4. Post-purchase or post-enquiry.
5. Winback.
6. Measure every flow monthly.

Go deeper: Should an AI agent write your Klaviyo flows?

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