Your site looks good. Does it sell?
Most business websites are built to look right, not to convert. Visitors scan, decide in seconds and leave if the next step is not obvious. These are the checks we run on every site before we touch the design.
- 20% Of the words on a page a visitor actually reads (Nielsen Norman Group, 2008)
- +8.4% Retail conversions from a 0.1 second faster mobile site (Deloitte for Google, 2020)
- 2.5 s Largest Contentful Paint to pass Core Web Vitals (Google)
What is inside: 7 steps in 4 pages
- Say what you do in one line. Above the fold: what you do, for whom, and where. A stranger should get it in five seconds.
- One main action. One primary button, the same wording everywhere, repeated down the page.
- Proof next to the ask. Real reviews, results or client names right beside the button, not on a separate page.
- Fast on a phone.
- Make contact effortless.
- Answer the objections on the page.
- Track every enquiry.