Cover of the Get named by AI search. field guide

Get named by AI search.

When a buyer asks ChatGPT, Perplexity or Google AI Mode who to hire, the answer names three or four businesses. This is the check we run to find out whether you are one of them, and what to fix when you are not.

  • Up to 40% Visibility lift from adding sources, quotes and statistics (GEO study, Princeton and others, 2023)
  • 8% vs 15% Clicks on a Google result with an AI summary, versus without (Pew Research Center, 2025)
  • No JS GPTBot, ClaudeBot and PerplexityBot do not run JavaScript (Vercel crawler analysis, 2024)

What is inside: 7 steps in 4 pages

  1. Ask the machines first. Put the ten questions your buyers ask into ChatGPT, Perplexity and Google AI Mode. Write down who gets named. That list is your real competition.
  2. Let the crawlers in. Open yoursite.com/robots.txt. GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended must not be blocked.
  3. Check the page without JavaScript. View the source of your key pages. If the text is not in the HTML, AI crawlers see an empty shell.
  4. Answer first.
  5. Cite and quote.
  6. Mark it up honestly.
  7. Get mentioned elsewhere.

Go deeper: How to optimise your site for AI search