Studio Ravn
Email design, shipping · Copenhagen
A shipping email for a stoneware studio: the seven steps from the wheel to the parcel, the order, and how to treat the pieces in the first month.
The brief
Turn the plainest email in the order flow, the shipping notice, into one people keep.
What we designed
The headline sits beside an arched photo of the wheel, and a line under it marks the seven stages each piece went through, each with its date.
The order follows as a plain receipt in kroner, then a photo of the bowl, three numbered rules for the first month, the tracking button and two short notes: the studio is open on Saturdays, and chips are repaired for free.
How it is built
- The seven stages are a table of live text with the dates under each step
- 600 px wide, built in tables with inline styles
- The brand's fonts, with web safe fallbacks for clients that block them
- Images at twice their size for sharp screens, alt text on every one
- Preheader, preferences and unsubscribe in place
Typefaces: Familjen Grotesk, Instrument Sans. Palette: Sage #B9CCC3, Clay #4A2E22, Fjord #2F5866, Bisque #E6DCCD.
