Life Experts
Email design, newsletter welcome and confirm · Tessenderlo, Belgium
The newsletter emails for an insurance broker: a double opt-in confirm and a welcome, each in Dutch, French and English.
The brief
Confirm every newsletter signup and welcome the subscriber in their own language, in the same calm look as the new website.
What we designed
The welcome is one white card on a pale blue ground: the logo, a short headline in the brand's navy, what the newsletter is and is not, and a panel with what a subscriber gets.
The confirm email asks for one click and says what happens if someone did not sign up. Both carry the broker's company details and FSMA number in the footer, as an insurance broker's mail has to.
How it is built
- Written in MJML and compiled to email HTML, one file per language: Dutch, French and English
- System fonts throughout, so every mail client shows the same letters
- 600 px wide, built in tables with inline styles
- A phone layout that stacks below 600 px
- The brand's fonts, with web safe fallbacks for clients that block them
- Images at twice their size for sharp screens, alt text on every one
- Preheader, preferences and unsubscribe in place
Typefaces: System sans. Palette: Navy #072c82, Sky #3eacdd, Mist #eef2f8, White #ffffff.
Case study: Life Experts case study: the trilingual website